GLOBALIZATION PROBLEMS OF THE SUBJECTIVE CULTURAL MEASUREMENT IN THE SPACE OF THE COMMUNICATIVE ENVIRONMENT: HOMO ESTETICOS AS THE EPICENTER OF THE HARMONIZATION OF THE ESSENCE

Abstract

The purpose of the article is to determine the cultural and aesthetic problems of the formation of a communicative environment as a factor in the harmonization of the globalization problems of our time. Methodology. The methodological basis of the study is the dialectical principle of cognition, systemic, sociocultural, historical approaches, fundamental provisions of the theory and history of culture. Common scientific and interdisciplinary research methods are used: analysis and synthesis, induction and deduction, comparison, generalization, formalization. The scientific novelty of the results is to identify the key problems of perceiving the subjective dimension of culture in the space of the modern communicative environment. Conclusions. The aesthetic-ecological dimension of cultivating and communicating provides an opportunity to move away from excessive metaphors and see the culture in its constitutive subjective principles of human identity. It is noted that the categorical list of descriptions of the perception of the aesthetic environment cannot be purely psychological, it is not an instrumental means of feeling the harmony of the substance. Thus, the lifelike creative stream that permanently updates the planet, man and its non-aggressive activity, amateur activities translate the aggressive element of the interaction of actors of globalization processes into a phase of harmonious unification of efforts. Aesthetic images of self-determination on the brink of their implementation require to play as a substantive leak when the game plays in people as a harmonizing turn of the essence.