Features of Using Social Networks for the Promotion of Library Resources

Abstract

The purpose of the article is to comprehensively investigate the presentation of libraries on social networks: Instagram, TikTok, YouTube. The research methodology is based on system-value approaches with the use of general scientific methods (analysis, synthesis, abstraction, generalisation) and special methods determined by the multidisciplinary paradigm of informational, communicative, and sociocultural research, which allowed to investigate the current state of the use of social networks in library activities. The scientific novelty consists in the practical study of the pages of library institutions in social networks. Conclusions. Presentation of libraries on social networks: Instagram, TikTok, YouTube for the promotion of library resources are very important modern tools for popularising libraries and their resources. It can be argued that in the conditions of war, the library as a social institution is one of the subsystems of the information and communication system, the activity of which is characterized by a variety of directions and the use of a wide range of forms of work to satisfy the needs of many readers. The war transforms library institutions, which, forced to adapt to new requirements, become centres in communication processes between the reader and information. For many people, reading books, discussing, meeting with authors is part of psychological relief, a distraction (albeit temporary) from the war; and for libraries, it is a means of promotion, and therefore, a method of their development in the modern information world.