Formation of a marketing strategy company
DOI:
https://doi.org/10.15587/1729-4061.2011.2461Keywords:
Marketing Balanced Scorecard, marketing strategy of developmentAbstract
Marketing Balanced Scorecard model, marketing strategies of enterprises development depending on the life cycle of enterprise are offered in the articleReferences
- Тарабрін О.Є. Сучасні маркетингові стратегії підприємств агропромислового комплексу України в галузі інформаційних технологій [Електронний ресурс] / О.Є. Тарабрін // Історія науки і біографістика. – 2007. – Вип. 2. – Режим доступу: http://www.nbuv.gov.ua/E-Journals/INB/2007-2/07toegit.pdf. – Заголовок з екрана.
- Сбалансированная система показателей в маркетинге и сбыте / Андреас Прайснер. – М.: Издательский Дом Гребенникова, 2007. – 304 с.
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