The scientific approach to development and implementation of marketing strategy of the enterprise

Authors

  • Юлія Василівна Молчанова Odessa State Academy of Civil Engineering and Architecture street. Didrihsona, 4, Odessa, Ukraine, 65029, Ukraine

DOI:

https://doi.org/10.15587/1729-4061.2012.3614

Keywords:

Marketing paradigm, marketing strategy, value, partnerships

Abstract

The stages of evolution of the scientific approaches to development and realization of marketing strategy are identified and systematized. The feasibility of value-oriented approach to development and marketing strategy of enterprises is shown

Author Biography

Юлія Василівна Молчанова, Odessa State Academy of Civil Engineering and Architecture street. Didrihsona, 4, Odessa, Ukraine, 65029

Candidate of Agricultural Sciences

Marketing department

References

  1. Madauss B. Projektmanagement Handbuch. 6th ed. Stuttgart: Schaeffer-Poeschel; 2000. - p. 489.
  2. Molchanova, Y.V. Rol marketigovoy koncepcii v realizacii program rozvitku // Zbirnik tez dopovidey Pyatoi mijnarodnoi naukovo-praktichnoi konferencii “Marketing innovaciy v marketingu”. 29 veresnya – 1 jovtnya, 2011 roku. Sumi: TOV “TD “Papirus”, 2011. - S. 253-255.
  3. Stдhle, W. H. (1999): Management. Eine verhaltenswissenschaftliche Perspektive Mьnchen: Vahlen, Franz.

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Published

2012-02-01

How to Cite

Молчанова, Ю. В. (2012). The scientific approach to development and implementation of marketing strategy of the enterprise. Eastern-European Journal of Enterprise Technologies, 1(12(55), 16–18. https://doi.org/10.15587/1729-4061.2012.3614

Issue

Vol. 1 No. 12(55) (2012): Integrated strategic management, project management and software development companies and territories

Section

Integrated strategic management, project management and software development companies and territorial

License

Copyright (c) 2014 Юлія Василівна Молчанова

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