Educational paradigm of training managers in the sphere of culture: nowadays challenges
DOI:
https://doi.org/10.25128/2520-6230.21.4.8Keywords:
management in the sphere of culture, educational process, training of managers of socio-cultural activity, technologies of socio-cultural activityAbstract
The relevance of the study is due to the fact that the modern era is a time of dynamic changes in the context of socio-economic and information processes that developing rapidly and often chaotically. The aim of the study was to establish that management in the field of culture is an integrated system based on the interaction of various structures and organizations with the state and society, the external environment and sales markets, the marketing system and PR technologies, science, education, and therefore training of managers of the socio-cultural sphere is a complex and comprehensive task of modern higher education. The study uses general scientific methods, namely: analytical, inductive, deductive, comparison and synthesis methods. In the practical section of the research, using trend analysis, it has been established that educational programs for training managers of the socio-cultural sphere are organized under defined parallel directions.References
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