A MODEL OF GOAL DEVELOPMENT IN PLANNING OF ENTERPRISE STRATEGIC BEHAVIOR

Abstract

Urgent for enterprises in Ukraine in an increasingly unstable economic environment inside and outside the country, the need to meet the challenges ahead is the implementation of management practices operation able  models of planning strategies, including development goals. Given and that management is using a model of the enterprise, setting goals requires coordination of conceptual approaches to building these models.

         For the solution of various goals within the target problem situation, we propose the target model of the hierarchy of interacting states on the border of the organization - environment with different target orientations, based on the choice of strategies for achieving goals, taking into account available resources. The strategy is thus as a way of making decisions on the choice set of actions and assess the situation of the target classification. Choosing a strategy as a system model desired behavior, effective action on prospects for achieving business success, you need to choose a strategy point of view, which takes appropriate decisions. This criterion does not achieve the goal of choosing the subjective evaluation methods and likely closer to the goal as reducing the risk of failure to achieve goal at each step of progress toward the goal.

The novelty lies in the arrangement of terms strategist at modeling. Thus the basis for solving the problem of the target task is the procedure of choice alternate path on the set of admissible trajectories, with selected criteria to reduce the risk of failure to reach the goal.