Conceptual model multi-agent of the control system of contextual advertising

Authors

  • Александр Валерьевич Прохоров Кафедра информационных управляющих систем Национальный аэрокосмический университет им. Н.Е. Жуковского г. Харьков, Ukraine
  • Екатерина Николаевна Владимирская Кафедра информационных управляющих систем Национальный аэрокосмический университет им. Н.Е. Жуковского г. Харьков, Ukraine

DOI:

https://doi.org/10.15587/1729-4061.2010.3040

Keywords:

contextual advertising, multi-agent system, OWL, cathegory theory, morphism

Abstract

The main features of the contextual advertising control are discussed. Tasks set for the efficient contextual advertising control system development are defined. A set of questions for the automatization of the marketing processes is introduced.

Author Biographies

Александр Валерьевич Прохоров, Кафедра информационных управляющих систем Национальный аэрокосмический университет им. Н.Е. Жуковского г. Харьков

Кандидат технических наук, доцент

Екатерина Николаевна Владимирская, Кафедра информационных управляющих систем Национальный аэрокосмический университет им. Н.Е. Жуковского г. Харьков

Аспирант

References

  1. AdLabs, Комплексный Интернет маркетинг – Режим доступа: http://www.adlabs.ru/ 5.07.2010г.
  2. Andrei Broder et al., “A semantic approach to contextual advertising,” , Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval – Amsterdam, The Netherlands: ACM, 2007, р. 559-566.
  3. Scott Brinker, (2008-09-13). “Semantic advertising: 4 different kinds”. – Режим доступа http://www.chiefmartec.com/2008/09/ semantic-advertising-of-4-different-kinds.html. 5.07.2010г.
  4. Режим доступа: http://smartcontext.ru 6.07.2010г.
  5. Веселов А. «Высшая математика в контекстной рекламе» – Режим доступа: http://www.slidefinder.net/c/context_math/3381805 6.07.2010г.
  6. Иванчина Ю. Повышение эффективности контекстных рекламных кампаний: планирование и оценка эффективности. Режим доступа: http://www.adlabs.ru/posts/33/
  7. Режим доступа: http://www.clickforensics.com/ 5.07.2010г.
  8. Режим доступа: http://www.antula.ru/ 5.07.2010 г.
  9. Режим доступа: http://code.google.com/apis/analytics/docs/ gdata/gdataDeveloperGuide.html 5.07.2010 г.
  10. Омельницкий Б. «Методы оценки эффективности контекстной рекламы». Журнал «Интернет-маркетинг», 2006, №6.
  11. Iskold Alex ”Top-Down: A New Approach to the Semantic Web”, September 20, 2007. Режим доступа: http://www.readwriteweb.com/archives/ the_top-down_semantic_web.php 6.07.2010г.
  12. Режим доступа: http://www.adlabs.ru/posts/182/ 5.07.2010г.
  13. Гаврилова Т. А., Хорошевский В. Ф. Базы знаний интеллектуальных систем. – СПб.: Питер, 2003.
  14. Herman Ivan, Swick Ralph, Brickley Dan. Resource Description Framework (RDF) – Режим доступа http://www.w3.org/RDF/ 6.07.2010г.
  15. Прохоров А.В., Владимирская Е.Н. ”Автоматизированный синтез агентов при создании мультиагентных систем”//Восточно-Европейский журнал передовых технологий. –№39(3/4), 2009г. –c.25-31.
  16. Viktor Kelemen “Accessing a JADE MAS from a Servlet using the JadeGateway” http://jade.tilab.com/doc/tutorials/JadeGateway.pdf 6.07.2010г.
  17. Spring, the leading platform to build and run enterprise Java applications - Режим доступа: http://www.springsource.org/ 5.07.2010г.
  18. Flare: data vizualization for the web. – Режим доступа: http://flare.prefuse.org/ 5.07.2010г.
  19. OWL2Prefuse. – Режим доступа: http://owl2prefuse.sourceforge.net/ 5.07.2010г.

Downloads

Published

2010-07-30

How to Cite

Прохоров, А. В., & Владимирская, Е. Н. (2010). Conceptual model multi-agent of the control system of contextual advertising. Eastern-European Journal of Enterprise Technologies, 4(9(46), 44–52. https://doi.org/10.15587/1729-4061.2010.3040

Issue

Vol. 4 No. 9(46) (2010): Information and control systems

Section

Information and controlling system

License

Copyright (c) 2014 Александр Валерьевич Прохоров, Екатерина Николаевна Владимирская

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The consolidation and conditions for the transfer of copyright (identification of authorship) is carried out in the License Agreement. In particular, the authors reserve the right to the authorship of their manuscript and transfer the first publication of this work to the journal under the terms of the Creative Commons CC BY license. At the same time, they have the right to conclude on their own additional agreements concerning the non-exclusive distribution of the work in the form in which it was published by this journal, but provided that the link to the first publication of the article in this journal is preserved.

A license agreement is a document in which the author warrants that he/she owns all copyright for the work (manuscript, article, etc.).
The authors, signing the License Agreement with TECHNOLOGY CENTER PC, have all rights to the further use of their work, provided that they link to our edition in which the work was published.
According to the terms of the License Agreement, the Publisher TECHNOLOGY CENTER PC does not take away your copyrights and receives permission from the authors to use and dissemination of the publication through the world's scientific resources (own electronic resources, scientometric databases, repositories, libraries, etc.).
In the absence of a signed License Agreement or in the absence of this agreement of identifiers allowing to identify the identity of the author, the editors have no right to work with the manuscript.
It is important to remember that there is another type of agreement between authors and publishers – when copyright is transferred from the authors to the publisher. In this case, the authors lose ownership of their work and may not use it in any way.