Research of web-analitic opportunities

Authors

  • Ирина Николаевна Егорова Kharkiv National University of Radio Electronics Lenina 14, Kharkov, Ukraine, 63000, Ukraine
  • Анна Александровна Истомина Kharkiv National University of Radio Electronics Lenina 14, Kharkov, Ukraine, 63000, Ukraine

DOI:

https://doi.org/10.15587/1729-4061.2012.3917

Keywords:

Web-analytics, benchmarking, counter, log-analyzer

Abstract

The scope of web-analytic’s usage is analyzed. The basic methods, such as: web-site traffic analysis, usability analysis, analysis of visitors’ behavior on the page and benchmarking. The tools of web-sites analyses are considered

Author Biographies

Ирина Николаевна Егорова, Kharkiv National University of Radio Electronics Lenina 14, Kharkov, Ukraine, 63000

Ph.D., Associate Professor

Department mediasistemy and technologists

Анна Александровна Истомина, Kharkiv National University of Radio Electronics Lenina 14, Kharkov, Ukraine, 63000

Student

Department mediasistemy and technologists

References

  1. Ледфорд, Дж. Google Analytics 2.0. Анализ веб-сайтов [Текст] : учеб. / Дж. Ледфорд, М. Тайлер. - К. : Диалектика, 2008. -368 с.
  2. Гусев, В. С. Аналитика веб-сайтов. Использование аналитических инструментов для продвижения в Интернете [Текст] / В. С. Гусев. - К. : Диалектика, Вильямс, 2008. - 176 с.
  3. Яковлев, А. А. Веб-аналитика. Основы, секреты, трюки [Текст] / А. А. Яковлев, А.А. Довженко. – С-П. : БХВ-Петербург, 2010. - 266 с.
  4. Хасслер, М. Веб-аналитика [Текст] / М. Хасслер. - М. : Эксмо, 2010. - 432 с.
  5. Клифтон, Б. Google Analytics. Профессиональный анализ посещаемости веб-сайтов [Текст] / Б. Клифтон. - М. : Вильямс, 2009. - 400 с.

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Published

2012-04-01

How to Cite

Егорова, И. Н., & Истомина, А. А. (2012). Research of web-analitic opportunities. Eastern-European Journal of Enterprise Technologies, 2(11(56), 51–52. https://doi.org/10.15587/1729-4061.2012.3917

Issue

Vol. 2 No. 11(56) (2012): Applied information technologies

Section

Applied Information Technology

License

Copyright (c) 2014 Ирина Николаевна Егорова, Анна Александровна Истомина

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