Impact of informational demand on the process of web-communities positioning

Authors

  • Катерина Олегівна Слобода "Lviv Polytechnic" National University S.Bandery str., 12, Lviv, 79013, Ukraine

DOI:

https://doi.org/10.15587/1729-4061.2012.5332

Keywords:

information society, information retrieval, information needs, information demand, web-communities positioning, positioning goals

Abstract

The rapid development of information technologies led to the emergence of the concept of "information society" and "information era", in which information and data play a major role. Information needs of people are growing daily.

Modern society produces and uses vast amounts of information, which in turn becomes the basis for the emergence of new information requirements. As information technology allow you to search and access information extremely rapidly, using the Internet, and in particular search engines is one of the main ways to meet the information needs of people. Information search is the process of the extraction of information from information sources. Ways to find information differ significantly, depending on user needs. Search engine user behavior is the process of information retrieval. Formalizing of search behavior of users is an important task in the process of positioning of web-communities. The rapid annual growths of content that users create in the World Wide Web cause that the owners of web communities face a daunting task of positioning of these communities. The information needs of users and their desire to meet these information needs should be taken into account during the process of positioning and creation of semantic core of web-community

Author Biography

Катерина Олегівна Слобода, "Lviv Polytechnic" National University S.Bandery str., 12, Lviv, 79013

PhD student, assistant

Department of Social communications and information activities

References

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  4. Wilson T.D. Human Information Behaviour: [Електронний ресурс] / University of Sheffield // Informing Science: Special Issue on Information Science Research. - 2000. - Vol.3 №2. - P.49-53. - Режим доступу:http://ptarpp2.uitm.edu.my/ptarpprack/silibus/is772/HumanInfoBehavior.pdf.

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Published

2012-12-07

How to Cite

Слобода, К. О. (2012). Impact of informational demand on the process of web-communities positioning. Eastern-European Journal of Enterprise Technologies, 6(2(60), 17–20. https://doi.org/10.15587/1729-4061.2012.5332

Issue

Vol. 6 No. 2(60) (2012): Information technology

Section

Information technology

License

Copyright (c) 2014 Катерина Олегівна Слобода

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