Rab Nawaz Lodhi

Hailey College of Commerce, University of the Punjab, Lahore, Pakistan
Associate Professor;
Visiting Research Scholar at University of South Florida, USA;
Guest Associate Professor, UCSI Graduate Business School, Malaysia

Scopus profile: link
Researcher ID: ADN-6542-2022
Google Scholar profile: link
ID ORCID: https://orcid.org/0000-0001-5330-4962

Selected Publications:

  1. Nadeem, M. S., Lodhi, R. N., Malik, Z. (2025). Evaluation of impact of lean management practices on dairy business performance. International Journal of Lean Six Sigma. https://doi.org/10.1108/ijlss-04-2023-0068 
  2. Del Gesso, C., Lodhi, R. N. (2025). Theories underlying environmental, social and governance (ESG) disclosure: a systematic review of accounting studies. Journal of Accounting Literature, 47 (2), 433–461. https://doi.org/10.1108/jal-08-2023-0143 
  3. Rafi, A., Rehman, M. A., Sharif, S., Lodhi, R. N. (2025). The role of social media marketing and social support in developing value co-creation intentions: a Couchsurfing community perspective. Global Knowledge, Memory and Communication, 74 (3/4), 1275–1294. https://doi.org/10.1108/gkmc-02-2023-0059 
  4. Butt, A., Shahzad, M. F., Lodhi, R. N., Shahzad, M. K., Nigar, N. (2025). Wellness under pandemic: a study of family support and religious commitment as antidotes to psychological distress under social disconnectedness policy in Pakistan. Current Psychology, 44 (4), 2247–2262. https://doi.org/10.1007/s12144-025-07278-0 
  5. Rathore, A. H., Khan, M. S., Nadalipour, Z., Lodhi, R. N. (2025). Leveraging cultural eventscape design experience to realise women empowerment: a social entrepreneurship perspective. Leisure Studies, 1–18. https://doi.org/10.1080/02614367.2025.2462090 
  6. Bano Adeel, H., Lodhi, R. N., Lee, M., Ali, F. (2025). Virtual Travel Experience and Destination Marketing. Tourism, 73 (2), 251–263. https://doi.org/10.37741/t.73.2.5 
  7. Hussain, M., Saleem, N., Hanan, M. A., Lodhi, R. N. (2023). Media, interpersonal communication, personal characteristics and online participation for climate change: structural equation modelling to determine digital discourse in Pakistan. Global Knowledge, Memory and Communication, 73 (8/9), 1066–1080. https://doi.org/10.1108/gkmc-09-2022-0227