Архетипи і їх роль у формуванні іміджу в спорті
DOI:
https://doi.org/10.32626/2227-6246.2010-9.%25pKeywords:
архетип, імідж, психологія іміджу, імідж у спорті.Abstract
У статті описані основні положення теорії архетипів і виявлені основні
зв’язки восьми базових архетипів з найпопулярнішими видами спорту.
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