Development Trends of Cultural and Creative Industries in Ukraine in the First Quarter of the 21th Century

Abstract

The purpose of this article is to analyse the main trends in the development of cultural and creative industries in Ukraine in the first quarter of the 21st century. It examines the influence of cultural, social, and economic changes on the formation and transformation of cultural and creative industries, including artistic projects, national brands, and cultural initiatives. The research methodology is based on general scientific principles of systematisation and generalisation, which enabled the author to identify and scientific prove the key trends of the development of cultural and creative industries in Ukraine. The implementation of the systematic approach provided an analysis of cultural and creative industries as a complex and dynamic system that interacts with socio-cultural and economic processes. The comparative method allowed for the analyse of the development of cultural and creative industries in European countries and the identify their specificity in Ukraine. The analytical method facilitated the identification of conceptual foundations and characteristics of cultural and creative industries as a tool for cultural transformation. The historical approach ensured an understanding of the evolution of cultural and creative industries in the context of global trends and transformations of the Ukrainian cultural space. Using the descriptive method, the current state of the development of cultural and creative industries, their impact on Ukraine's artistic environment, and the international cultural brand of the country were analysed. The scientific novelty of the article lies in conducting a cultural analysis of the main trends in the development of cultural and creative industries in Ukraine in the first quarter of the 21st century, particularly through studying their interaction with European and global practices. For the first time, conceptual approaches to the formation of Ukraine's cultural brand based on artistic projects in the context of globalisation challenges and contemporary cultural transformations are examined. Conclusions: The development of cultural and creative industries in Ukraine in the first quarter of the 21st century occurs amidst dynamic changes in the socio-cultural environment, driven by globalisation, digitalisation, and the activation of artistic initiatives. An analysis of international experience confirms that cultural and creative industries play a key role in shaping the national cultural brand and enhancing Ukraine's international competitiveness. It has been established that artistic projects are an effective tool for developing cultural and creative industries, contributing to creative self-expression, creating new opportunities for artists, and strengthening cultural ties at both national and international levels. Integrating global practices and adapting them to Ukrainian realities opens up prospects for the further development of cultural and creative industries as an important element of the country's cultural transformation.