Managing a project of competitive-integrative benchmarking of higher educational institutions

Authors

DOI:

https://doi.org/10.15587/1729-4061.2017.103194

Keywords:

project management, competitive-integrative benchmarking, process-oriented approach, 4P-subsystems, higher education institutions (HEIs)

Abstract

The proposed approach to management of a project of competitive-integrative benchmarking makes it possibleh to increase competitiveness of Ukrainian higher educational institutions. Management of projects of HEI development of this type allows us to introduce the service ecosystem of provision for qualified personnel in industry, transport, without which it is impossible to implement high technologies. Ecosystem of benchmarking of HEI is an interaction of four components: functional marketing subsystems (personnel management (People), partnership (Partnership), process management (Processes), educational services (Products).

Competitive benchmarking allows us timely and clearly to identify weaknesses and shortcomings in the activity of an examined University. It is possible to develop a project of benchmarking implementation of successful experience of development and realization of competitive advantages and competencies of HEI-model, as well as to compare the activity of HEI with others.

Performed analysis of activity of 14 institutions of higher education in Ukraine allowed us to comprehend the situation in the market of educational services and the level of competition. Application of instruments of process-oriented approach of benchmarking makes it possible:

– to determine the best HEI for each of the proposed 4P component – marketing subsystems;

– to substantiate standard strategies in each benchmarking subsystem by comparison of competitive competences of the top universities.

Implementation of the proposed conceptual model of management of a project of competitive-integrative benchmarking allows adaptation of best practices of model HEIs based on partnership and cooperation

Author Biographies

Lyudmyla Ganushchak-Yefimenko, Kyiv National University of Technologies and Design Nemirovich-Danchenko str., 2, Kyiv, Ukraine, 01011

Doctor of Economic Sciences, Associate Professor

Department of Entrepreneurship and Business

Valeriia Shcherbak, Kyiv National University of Technologies and Design Nemirovich-Danchenko str., 2, Kyiv, Ukraine, 01011

Doctor of Economic Sciences, Professor

Department of Entrepreneurship and Business

Оlena Nifatova, Kyiv National University of Technologies and Design Nemirovich-Danchenko str., 2, Kyiv, Ukraine, 01011

PhD, Associate Professor

Department of Entrepreneurship and Business

References

Stapenhurs, T. (2009). The Benchmarking Book. Elsevier, 496.

A practical guide Benchmarking in European Higher Education. European Centre for Strategic Management of Universities (ESMU). Available at: http://education-benchmarking.org/

A University Benchmarking Handbook. Benchmarking in European Higher Education. European Centre for Strategic Management of Universities (ESMU). Available at: https://www.che-consult.de

Rigby, D., Bilodeau, B. (2013). Management Tools & Trends 2013. Bain & Company. Available at: http://www.bain.com/publications/articles/management-tools-and-trends-2013.aspx

Vkhodzhennya natsional'noyi systemy vyshchoyi osvity v yevropeys'kyy prostir vyshchoyi osvity ta naukovoho doslidzhennya (2012). Kyiv: Takson, 54.

Bekker, Y., Vilkov, L., Taratuhin, V. et. al. (2007). Menedzhment processov. Moscow: EHksmo, 566.

Schwarz, S., Westerheijden, D. F. (2004). Accreditation in the Framework of Evaluation Activities: A Comparative Study in the European Higher Education Area. Accreditation and Evaluation in the European Higher Education Area, 1–41. doi: 10.1007/978-1-4020-2797-0_1

Iyer, K. C., Banerjee, P. S. (2016). Measuring and benchmarking managerial efficiency of project execution schedule performance. International Journal of Project Management, 34 (2), 219–236. doi: 10.1016/j.ijproman.2015.10.008

Udam, M., Heidmets, M. (2013). Conflicting views on quality: interpretations of “a good university” by representatives of the state, the market and academia. Quality in Higher Education, 19 (2), 210–224. doi: 10.1080/13538322.2013.774805

Holovyanko, M., Dobko, T., Korduba, Yu. et. al. (2014). Do pytannya vzayemodiyi VNZ iz rynkom pratsi v Ukrayini ta modeli vzayemodiyi yevropeys'kykh universytetiv iz pratsedavtsyamy. Imperatyv yakosti: vchymosya tsinuvaty ta otsinyuvaty vyshchu osvitu. Lviv: Vyd-vo «Kompaniya Manuskrypt», 380.

Zinchenko, A., Saprykina, M., Vinnikov, O. et. al. (2013). Khoroshyy analiz pro stan sprav u tsiy sferi mozhna pochytaty tut. Yakisna vyshcha osvita: rol' partnerstv. Kyiv: Tsentr «Rozvytok korporatyvnoyi sotsial'noyi vidpovidal'nosti», 20.

Bakhrushyn, V. Yak otsinyty universytet? Osvitnya polityka. Available at: http://education-ua.org/ua/articles/223-yak-otsiniti-universitet

Semenyuk, S. (2012). Rozvytok innovatsiynoho marketynhu na rynku osvitnikh posluh. Halyts'kyy ekonomichnyy visnyk, 6 (39), 151–158.

Published

2017-06-30

How to Cite

Ganushchak-Yefimenko, L., Shcherbak, V., & Nifatova О. (2017). Managing a project of competitive-integrative benchmarking of higher educational institutions. Eastern-European Journal of Enterprise Technologies, 3(3 (87), 38–46. https://doi.org/10.15587/1729-4061.2017.103194

Issue

Section

Control processes