Forecasting the demand for the education market of high schools
DOI:
https://doi.org/10.15587/1729-4061.2013.12734Keywords:
University, education market, demand, forecastingAbstract
The article is devoted to the problem of forecasting of the demand at the market of educational services of universities. The article regards modern state of the educational market of universities in Ukraine, and characterizes the specificity of educational services. The problem of the demand forecasting was considered at two levels - the state level in general and the level of a particular university. We have identified the system of macroeconomic factors affecting the number of university entrants. We have carried out a correlation and regression analysis, which helped to identify the power of influence of macroeconomic factors and to obtain the regression equation describing the demand for educational services across the country. We suggested the formula of estimation of the demand for educational services of a particular university, based on the classic marketing approach to estimation of the capacity of the market. The results can be used to work out the development projects of universitiesReferences
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