The formation of economic and marketing prospects for the development of the market of information services
DOI:
https://doi.org/10.15587/1729-4061.2021.245251Keywords:
marketing research, IT services market, development indicators, market capacity, economic characteristicsAbstract
This paper investigates the current state and prospects of the development of the European IT services market. A detailed analysis of the economic indicators of the IT market in European countries has been conducted. Marketing characteristics of the external market of IT services were considered, in whose formation a leading role belongs to export deliveries. It has been determined that the capacity of the international segment of the IT services market in most European countries increases by an average of 20 % annually, and the share of IT technologies exports in the overall export structure exceeds 8 %. The forecast of changes in the internal market of IT technologies in the post-Soviet countries was analyzed. Based on the results, it was concluded that in the future the capacity of the domestic IT services market could increase and, in 2024, in particular in Ukraine, would exceed the volume of USD 2 billion. The results of studying the level of prices for IT services in the post-Soviet countries suggest that they mainly correspond to the prices for similar services in different groups of European countries (with different material capabilities). That means that for IT service consumers in countries with a low standard of living, price characteristics are not an obstacle to obtaining the highest quality services from domestic or foreign suppliers. The role and importance of personnel support of the information industry, which is key in the formation and development of the IT services market, have been determined. It has been proven that specialists who attained IT education mostly work according to the skills and competencies obtained, which distinguishes them favorably from specialists in other fields. Despite the tendencies of a certain outflow of specialists outside the countries with a low living level, the number of IT specialists is growing progressively in their economies. In many ways, these trends are facilitated by an increase in the number of graduates from specialized educational institutions.
References
- IT Services Outsourcing Market Size, Share & Trends Analysis Report By Service (Application, Emerging Technology), By Location (On-shore, Off-shore), By End-use, And Segment Forecasts, 2020 - 2027. Available at: https://www.grandviewresearch.com/industry-analysis/it-services-outsourcing-market
- Kosenko, O., Cherepanova, V., Dolyna, I., Matrosova, V., Kolotiuk, O. (2019). Evaluation of innovative technology market potential on the basis of technology audit. Innovative Marketing, 15 (2), 30–41. doi: https://doi.org/10.21511/im.15(2).2019.03
- Maslak, O. I., Ishchenko, S. V., Grishko, N. Y., Maslak, M. V. (2019). Export-Oriented Enterprise Development of the Electrotechnical Industry: Strategic Guidelines. 2019 IEEE International Conference on Modern Electrical and Energy Systems (MEES). doi: https://doi.org/10.1109/mees.2019.8896494
- Illiashenko, S., Rot-Sierov, Y. (2016). Knowledge as a factor of competitive advantages: prospects for Ukraine. Economic Annals-ХХI, 156 (1-2), 49–53. doi: https://doi.org/10.21003/ea.v156-0011
- Pererva, P., Kuchynskyi, V., Kobielieva, T., Kosenko, A., Maslak, O. (2021). Economic substantiation of outsourcing the information technologies and logistic services in the intellectual and innovative activities of an enterprise. Eastern-European Journal of Enterprise Technologies, 4 (13 (112)), 6–14. doi: https://doi.org/10.15587/1729-4061.2021.239164
- Top IT outsourcing destinations of Eastern Europe: Market report. Available at: https://www.n-ix.com/it-outsourcing-destinations-eastern-europe-market-report/
- Pererva, P., Besprozvannykh, O., Tiutlikova, V., Kovalova, V., Kudina, O., Dorokhov, O. (2019). Improvement of the Method for Selecting Innovation Projects on the Platform of Innovative Supermarket. TEM Journal, 8 (2), 454–461. doi: https://doi.org/10.18421/TEM82-19
- The 2021 Global Outsourcing 100. Available at: https://www.iaop.org/Content/19/165/5309
- Pererva, P., Kobielieva, T., Tkасhovа, N., Tkachov, M., Diachenko, T. (2021). Management of relations with enterprise stakeholders based on value approach. Problems and Perspectives in Management, 19 (1), 24–38. doi: https://doi.org/10.21511/ppm.19(1).2021.03
- Pererva, P., Hutsan, O., Kobieliev, V., Kosenko, A., Kuchynskyi, V. (2018). Evaluating elasticity of costs for employee motivation at the industrial enterprises. Problems and Perspectives in Management, 16 (1), 124–132. doi: https://doi.org/10.21511/ppm.16(1).2018.12
- Maslak, O., Grishko, N., Vorobiova, K., Hlazunova, O., Maslak, M. (2017). Developing the intra-firm technology transfer system at the industrial enterprise based on matrix approach. Problems and Perspectives in Management, 15 (3), 242–252. doi: https://doi.org/10.21511/ppm.15(3-1).2017.08
- Maslak, O. I., Grishko, N. Ye., Hlazunova, O. O., Vorobiova, K. O. (2017). Approaches to the management of the costs of innovation activity of mining enterprises: Aspects of economic security. Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu, 5, 137–145. Available at: http://nbuv.gov.ua/UJRN/Nvngu_2017_5_22
- Pererva, P., Usov, M., Chernobrovkina, S., Larka, L., Rudyka, V. (2021). Methods for Assessing the Investment Attractiveness of Innovative Projects. Studies of Applied Economics, 39 (6). doi: https://doi.org/10.25115/eea.v39i6.5167
- Pererva, P., Kobielieva, T., Kuchinskyi, V., Garmash, S., Danko, T. (2021). Ensuring the Sustainable Development of an Industrial Enterprise on the Principle of Compliance-Safety. Studies of Applied Economics, 39 (5). doi: https://doi.org/10.25115/eea.v39i5.5111
- Novikova, А., Skorobogatova, N. (2018). Analysis of the world and Ukrainian IT services market development. Investytsiyi: praktyka ta dosvid, 3, 52–56. Available at: http://www.investplan.com.ua/?op=1&z=5914&i=9
- Ovcharenko, D. (2020). IT v Ukraini: kudy my rukhaiemosia. DOU. Available at: https://dou.ua/lenta/columns/future-of-it-ukraine/
- KNOEMA. Available at: https://knoema.ru/
- Integrated foreign economic information porta. Available at: http://www.ved.gov.ru/exportcountries/
- Indeks razvitiya informacionno-kommunikacionnyh tehnologiy. Available at: https://gtmarket.ru/ratings/ict-development-index
- The country that codes. IT Industry in Ukraine. 2019 Market Report. Available at: https://s3-eu-west-1.amazonaws.com/new.n-ix.com/uploads/2019/09/26/Software_development_in_Ukraine_2019_2020_IT_industry_market_report.pdf
- ІТ-Експорт у 2020. Available at: https://brdo.com.ua/wp-content/uploads/2021/02/IT-eksport-u-2020-2.pdf
- IT-eksport Ukrainy dostig $4,5 mlrd. V strane 245 kompaniy s bolee chem 50 sotrudnikami – otchet. Available at: https://vctr.media/software-development-cee-report-15383/
- State Statistics Service of Ukraine. Available at: https://ukrstat.org/
- Prognoz ob'ema IT-rynka Ukrainy na 2020-2024 gody. Available at: https://ko.com.ua/prognoz_obema_it-rynka_ukrainy_na_2020-2024_gody_135892
- Meshko, N. P., Kostiuchenko, M. K. (2015). Perspektyvy rozvytku sfery IT yak providnoi innovatsiynoi haluzi Ukrainy. Visnyk Dnipropetrovskoho universytetu. Seriya «Menedzhment innovatsiy», 4, 71–77. Available at: https://www.dnu.dp.ua/docs/visnik/fmecon/program_5e4ba43063ed9.pdf
- Pronskiy, V. (2015). Stoimost' IT-uslug v Evrope. Rynochnoe issledovanie na baze Elance. Payoneer blog. Available at: https://blog.payoneer.com/ru/freelancers-ru-1/it-programming-ru/pricing-for-it-services-in-europe/
- Yavorskiy, A. (2021). IT-otrasl' 2021: chto proishodit v Ukraine i mire. Interfaks-Ukraina. Available at: https://interfax.com.ua/news/blog/755658.html
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Petro Pererva, Stanislav Nazarenko, Ruslana Maistro, Taras Danko, Maya Doronina, Liudmyla Sokolova
This work is licensed under a Creative Commons Attribution 4.0 International License.
The consolidation and conditions for the transfer of copyright (identification of authorship) is carried out in the License Agreement. In particular, the authors reserve the right to the authorship of their manuscript and transfer the first publication of this work to the journal under the terms of the Creative Commons CC BY license. At the same time, they have the right to conclude on their own additional agreements concerning the non-exclusive distribution of the work in the form in which it was published by this journal, but provided that the link to the first publication of the article in this journal is preserved.
A license agreement is a document in which the author warrants that he/she owns all copyright for the work (manuscript, article, etc.).
The authors, signing the License Agreement with TECHNOLOGY CENTER PC, have all rights to the further use of their work, provided that they link to our edition in which the work was published.
According to the terms of the License Agreement, the Publisher TECHNOLOGY CENTER PC does not take away your copyrights and receives permission from the authors to use and dissemination of the publication through the world's scientific resources (own electronic resources, scientometric databases, repositories, libraries, etc.).
In the absence of a signed License Agreement or in the absence of this agreement of identifiers allowing to identify the identity of the author, the editors have no right to work with the manuscript.
It is important to remember that there is another type of agreement between authors and publishers – when copyright is transferred from the authors to the publisher. In this case, the authors lose ownership of their work and may not use it in any way.