Basic features and a model of university units: university as a subject of information activity
DOI:
https://doi.org/10.15587/1729-4061.2015.40898Keywords:
institution of higher education / university, information activity, information potentialAbstract
A university has a complex organizational structure, which is reflected in all aspects of information activity. Therefore, the paper identifies and largely describes the stages of processing the information obtained through the generator of information content that forms the university information image, namely: the information potential, information resource, and an element of the information image.
We have identified and described the groups of special characteristics of university units, such as: organizational and administrative characteristics, social communication features, topics and content features, as well as indicators of the volume and intensity of information potential and image. The groups are basic, important and primary data on university units in the context of arranging the information activity of a university. The information volume and intensity indicators facilitate determining the synthetic indicators of completeness of both unit filing and information activity in the internet social media. The organizational and administrative characteristics are also a basis for determining a complex indicator of a university unit integration. Therefore, a formal description of a university as an organizational structure is an integral part of research on the information activity.
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