Marketing as means of adaptation of professional tennis to conditions of the modern market

Authors

  • О. В. Борисова National University of Physical Education and Sport of Ukraine, Ukraine
  • Ю. П. Мічуда Национальный университет физического воспитания и спорта Украины, Ukraine

Keywords:

marketing, marketing strategy, professional tennis, organization and management system

Abstract

In market conditions marketing becomes an integral part in management of the tennis organisations (irrespective of patterns of ownership), that is caused by their enterprise activity (commercial marketing), necessity of attraction of additional financial resources, not only sponsor's (fandreizing), but also increases in volume of the resources arriving from budgets of various level (social marketing). In article specificity of activity of the organizations of the tennis, causing application of various kinds of marketing is analyzed.

References

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Published

2011-12-31

How to Cite

Борисова, О. В., & Мічуда, Ю. П. (2011). Marketing as means of adaptation of professional tennis to conditions of the modern market. Slobozhanskyi Herald of Science and Sport, (4(27), 186–189. Retrieved from https://journals.uran.ua/index.php/1991-0177/article/view/29202

Issue

No. 4(27) (2011)

Section

Articles

License

Copyright (c) 2014 О. В. Борисова, Ю. П. Мічуда

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