THE ISSUE DEFINITION INTERACTIVE ADVERTISING

Authors

  • Tetyana Bozhko Kyiv National University of Culture and Arts, Ukraine

DOI:

https://doi.org/10.32461/2226-3209.2.2013.137333

Keywords:

promotional communications, interactive advertising, consumer activity

Abstract

Publication devoted to the study of existing differences in interpretation of the term "interactive advertising" and determine the conditions and the appropriateness of its use in the design of advertising messages.

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Published

2016-10-25

Issue

No. 2 (2013)

Section

Articles

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