CULTURAL PRACTICES OF ADVERTISING

Authors

  • Yuliya Yuvkovetsʹka National Pedagogical University named after M.Dragomanov, Ukraine

DOI:

https://doi.org/10.32461/2226-3209.1.2013.137417

Keywords:

advertising, culture, communication, image, cultural practices

Abstract

The cultural practices of advertising such as branding, fashion, design (in the context of mass culture) are determined in the article. Advertising is characterized as synthetic activity of advertising and flash image presentation.

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Published

2016-10-07

Issue

No. 1 (2013)

Section

Articles

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