BY INTERACTION PROBLEM TRADITION AND INNOVATION IN MODERN CULTURE

Abstract

The article revealed the nature and features of the interaction of tradition and innovation in modern culture, in particular reveals the source mechanisms and direction of their development and interaction in contemporary culture.

The author has drawn attention to the fact that in Soviet times, the concept of "tradition" was regarded as a category of the concept of continuity of culture, while innovations or innovation, considered mainly as a category of social, economic and legal sciences.

However, due to the socio-cultural transformations in recent years foreign concepts of post-industrial and information society innovation linked to scientific and technical progress and revolution of knowledge, including information.

This, as the author suggests a lack of theoretical studies exploring the specific phenomena of tradition and innovation in the socio-cultural aspects and the relationship of these phenomena in the projection on the cultural sphere. The need for such developments related to the role of tradition and innovation in the life of modern societies.

Furthermore, the author notes that tradition and innovation are today crucial formative factors of transformation and formation of a new social and cultural realities.

Thus, the article stressed that traditions provide sustainable reproduction of cultural experiences, while innovation – a mechanism of formation of new cultural models of different levels, which set the stage for a number of social and cultural change.

The results of studies of modern research on the sources and mechanisms of interaction and mutual influence of tradition and innovation. In particular, noted that traditions can provide a sustainable playback cultural experience, while maintaining and even transforming basic social values, degrade and lose their functional conditioning, in a state of real estate, or develop in the opposite direction.

Instead of innovation as a way to effect change, transforming the established cultural experience, are responsible for adequate and timely processing (development ) challenges the world, expanding the boundaries of creativity and culturality the transition (actualization movement), that is, balancing the relationship with the environment. This thesis allows the author to argue that culture create innovation and transformation, and in the interests of specific traditions and immutable values. Therefore, the greater the impact on the culture of innovation commit, the richer and more complex it becomes.

The author has also drawn attention to the information and technogenic impact on the culture of innovation associated with virtualization and its fragmentation. In today's information society coexist like two cultures, metaphorically labeled analog and digital.

Culture is increasingly decomposed into two parts – digitized throwing unprecedented in the history of mankind challenge succumbing virtualization culture does not have time to adapt to innovative expansion transformation distorts and blurs the established social and cultural ties, as well as traditional methods of preservation and transmission of cultural experiences.

It also emphasized that the growth of innovative activity in the modern world not only ensures the ongoing development of culture, but also leads to a "crisis of complexity". In the era of globalization, innovation transformed the tradition unprecedentedly fast and so do not have time to acquire the qualities of tradition, which leads to the inevitable conflict between tradition and innovation and erasing the differences between them with e ver increasing force.