MODERN TRENDS AND CONSUMERS CULTURE IN THE CONTEXT OF NEW CULTURAL POLICY TERMS OF STATE

Abstract

The article tells about the tendencies in the development of culture institutions of various types taking into consideration the cultural policy, the role of state in culture institution creation, their financing problems of cultural and educational activity.

The Law of Ukraine "On Culture" defines legal bases of cultural activities. They are regulated by public relations related to the creation, use, distribution, preservation of cultural heritage and cultural values, and are focused on providing access to them.

In Article 1 of the basic terms, namely the basic network of cultural institutions – Plex complementary enterprises, institutions, organizations and cultural institutions of the state and municipal Ownership, which are aimed at creating conditions for the development of human creativity, collecting , storage, use and dissemination of material and spiritual cultural values, scientific development, and to ensure the integrity of the cultural space of Ukraine, the accessibility of the national cultural heritage, the rights of citizens in culture; domestic (national) cultural product – a cultural good and cultural values created (provided) by domestic manufacturer; grant financial resources provided to non-repayable basis subject in activities in the field of culture for the implementation of cultural and artistic project; activities in the field of culture (cultural activities) – creative, economic, scientific, library, information, museum, educational, cultural, recreational and entertainment activities aimed at creating, copying, distribution, demonstration, promotion, preservation and use of cultural goods and values to meet the cultural needs of citizens; cultural institution – a legal entity, main activity of which is the work of cultural or structural unit of a legal entity, whose functions consist in carrying out activities in the field of culture.

The main principles of the state policy in the field of culture are: recognition of culture a major factor identity Ukrainian people – citizens of Ukraine of all nationalities (hereinafter – the Ukrainian people); promoting the creation of a unified cultural space of Ukraine, preservation integrity culture; the protection and preservation of cultural heritage as the foundation of national culture, caring for the development of the culture; promoting the humanistic ideas, high moral principles in public life; freedom of creativity, intellectual property rights, copyright and related rights; guaranteeing the rights of citizens in culture; creating conditions for their personal development, increasing cultural level, aesthetic education of citizens, availability of cultural education for children and youth, satisfaction of cultural needs of the Ukrainian people, development of cultural institutions regardless of ownership, involvement in the cultural sphere investment funds from paid services, charity and other sources not prohibited by law; to promote activities of professional creative unions and NGOs in the field of culture, active functioning of the state language in Ukraine's cultural space, public access to culture values; definition of aesthetic education of children and youth a priority the development of culture; provision of basic network of cultural, educational cultural sphere; support for cultural activities associated with the production and distribution of electronic and print media, audio and audiovisual products, development of computer technologies and increase of their potential for increased access and involvement of the public in activities in the field culture etc; promotion of Ukrainian national culture in all its diversity and world cultural heritage in Ukraine; support the domestic producer in culture; ensuring the development of international cultural cooperation; the creation of an insurance fund of documentation on cultural values and documents for culture heritage.

The state of priority creates conditions for: development of Ukrainian culture, development of national minorities of Ukraine; conservation, restoration and protection of historical heritage; aesthetic education of citizens, especially children and youth; expand cultural institutions in rural places. Network sphere of culture is formed in order to: ensure the development of culture, of all genres and art forms, as well as the integrity of national culture; the rights of citizens of Ukraine in the sphere of culture, ensuring the availability of national cultural heritage, cultural wealth and artistic creativity through compliance with government social standards in the service sector cultural institutions.