PROBLEMS OF THE USE OF SYNTACTIC UNITS IN COMMUNICATIVE STRATEGIES
DOI:
https://doi.org/10.32461/2226-3209.3.2018.171879Keywords:
speech strategy, speech tactics, choice of language units, communicative norms.Abstract
Abstract. The article reveals the problems of the use of syntactic units while implementing communicative strategies since the study of the speech strategy is an urgent issue in many academic fields. Broadly speaking, the speech strategy comprises planning of the speech communication process in specific conditions depending on the communicant’s individual type. Apart from it, the research analyses the influence of the national culture communication norms on the choice of syntactic units in the process of the speech strategy and tactics. Kazakh interrogative sentences are analyzed as language material. The urgency of the research is caused by the increasing interest in the language and culture interaction, strengthening of cross-cultural contacts, the necessity of understanding of axiological and speech
and behavioral peculiarities of communication for various communities. The purpose of this work is the research of ethnocultural peculiarities of the creation of speech strategy and speech tactics in the process of implementation of communicative tasks. The scientific novelty of the research consists in the study of the communicative strategy and tactics in the Kazakh language as up to the present moment there are no fundamental scientific works on the study of this language phenomenon in the Kazakh linguistics
Keywords: speech strategy, speech tactics, choice of language units, communicative norms.
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