THE ANALYSIS OF DE LUXE CLOTHING IN THE COLLECTIONS OF WORLD AND UKRAINIAN DESIGNERS

Abstract

The purpose of the research is to explore and define the characteristic features and clothing components of the segment de luxe in the collections of world and Ukrainian brands of fashion clothing. The methodology of the research is based on the integrated use of general scientific methods: analysis, synthesis, and comparison, which made it possible to fully define the concept of de luxe clothing. The scientific novelty of the obtained results consists of the process of structuring the theoretical positions regarding the definition of the characteristics of the class de luxe clothing, its segmentation, and the determination of tendencies in the use of artistic embellishment in the works of modern clothing designers, as a prospect of popularizing Ukrainian brands in the world fashion industry. Conclusions. The concept of "de luxe" has been analyzed and structured, and the characteristics of luxury goods, which differ from mass-market goods, have been determined. The characteristic features of the de luxe clothing in the collections of the FW18/19 pret-a-porter season of the world and Ukrainian brands are discovered. The principles of decoration adaptation and ornamentation in de luxe collections for ensuring their competitiveness on the fashion market are reviewed. The percentage of the use of decorative ornamentation in collections of global and domestic designers has been revealed. The Ukrainian brands, which belong to the luxury segment, and the reasons that hinder their development are analyzed. The analysis of well-known masters and design studios engaged in decorating clothes in Ukraine is presented and the author's works for Ukrainian designers are shown