THE MEDIA INFLUENCE OF TELEVISION FORMATS ON THE VIEWER’S MIND

Abstract

The purpose of the article is to examine and assess the role played by television in modern society in defining the classification of entertaining television formats and the television formats influence on the recipients’ minds. The methodology of the research is based on the selection of the actual material on the suggestive properties study of television is based on the domestic and foreign scholars’ concepts, as well as on the philosophers views, sociologists, semiotics, cultural scientists, art critics, who consider television as a phenomenon of modern culture. The scientific novelty of the work lies in that the semantic properties' perception of reality on TV has got a tendency to withdraw from person’s conscious control and society, pushing the subconscious of the viewer to mythological stereotyping. Conclusions. In practice, everyone is influenced by various media. Creating the whole picture of reality with all its contradictions can bring us to a comprehensive understanding of the world in all its diversity, which will help, in our opinion, overcome the crisis on a television screen, where today a vivid visual image often covers the lack of spirituality and the screen’s aggressiveness.