Art communication as culture component of production activity

Abstract

The purpose of the article is to identify the specifics of art communication in the culture of production both in the process of filmmaking and in the distribution (distribution) of film products. Methodology. The method of theoretical analysis of the culture of production activity as a phenomenon of the postmodern and postmodern epoch was used in the elaboration of the topic; the comparative-historical method was used in the analysis of the evolution of the producer's activity in cinema; empirical method made it possible to address the practical component of film production and distribution as structures of socio-cultural and economic activities aimed at the needs of society; analytical method and methods of scientific analysis, generalizations have come in handy in the process of establishing the specifics of art communication in the context of creative and production aspects of the film producer. The scientific novelty of the study is that the problem of art communication of the producer in the context of his creative and production activities is the subject of a special comprehensive study; the meaning of the concept of "art-communication" as certain specific integrity and unity of interconnected elements is argued and clarified. Conclusions. Acquaintance with the materials of this study enriches the knowledge about the specifics of art communication as a component of the producer's activity in the culture of film production in the process of its evolution and is the scientific basis for their use in courses on theory and history of culture, including cinema, film production, film directing.

Keywords: culture, art communication, cinema, film producer, film director, film.