Conceptualisation of Mediatisation of Culture: Foreign Experience of Constitutionalisation

Abstract

The purpose of the article is to summarise the foreign experience of constitutionalising mediatisation in general and the mediatisation of culture in particular. The research methodology is based on the application of general scientific (analysis, synthesis, induction, and deduction) methods of studying mediatisation as a social institution. The scientific novelty of the results obtained lies in the generalisation of the work of foreign scholars, which will contribute to the formation of mediatisation as a social meta-process by the Ukrainian scientific community, in particular, the identification of its stages and the clarification of socio-cultural consequences, which are undoubtedly ambivalent. Conclusions. The author emphasises that the problem of mediatisation of culture is actualised by the need to understand the originality of this process and clarify its specifics in order to explain the mutual influence of mass media, social institutions, and society. The key views of leading foreign mediologists on the process of mediatisation, its properties, role in modern society, and the relationship between the mediatisation of culture and society and technological changes are highlighted. The article concludes that mediatisation is a dynamic, ambivalent, and multi-layered process; it is a dominant factor in the development of society, which, by its consequences, is understood at the level of other large-scale transformational processes. The author emphasises that the concepts of mediatisation try to explain the long-term processes of interconnection between media changes and socio-cultural changes, however, mediatisation is still only a theoretical direction, not an established theory, which requires the development of strategies for its study.

Key words: mediatisation, culture, conceptualisation, foreign experience.