Producing As a Tool for Popularising Ukrainian Photography Art in Cultural-Art Global Space

Abstract

The purpose of the article is to explore the key aspects activity of a producer's role as an organiser of a photography project and the popularisation of a photographer's creativity in the global cultural-art space. The research methodology involves the application of a combination of methods: analytical – for understanding the literature on the topic of the article, dissecting the research object into components for detailed study of its structure and internal connections; semantic – for determining meanings and interpreting linguistic units, studying content aspects in the context in which they are used; comparative – for studying project activities in photo art and other forms of art and comparing them; action research – for involving the researcher directly in the processes they study, allowing them to influence these processes and simultaneously analyse the impact of their actions. This approach enabled the exploration of the issue of integrating creative photographic works into the cultural-art space at national and international levels. The scientific novelty lies in the systematic generalisation of the characteristics of a successful artistic photo project and in identifying the role of the photography producer in it, introducing the scientific term of “photography producer” and “art elevator” into the scientific discourse. Conclusions. Based on the study of the role of the photography producer in an artistic photography project, his role in popularising the creativity of the photographer is highlighted. Factors influencing the process of presenting fine art photography have been analysed, which include the necessary synergistic communicative relationship of the photography producer with the author (artist) and all participants of the photography project, in which the photography producer plays a leading role and possesses key factors for successful execution of the photography project such as: influence on the creative content and quality of presentation of photographs, logistics, communication, marketing. It is asserted that analysing the practice of photography production in Ukraine helps to define conditions that foster the presentation and sale of Ukrainian photography art, allowing for the integration of Ukrainian photo art not only into the national but also into the international cultural-art space, making it part of the global visual culture.