Directions of Development of Ukrainian Tourism in the Context of Military Realities and Post-War Recovery Processes

Abstract

The purpose of the work is to consider the priority areas of tourism development during the war period and the use of cultural heritage promotion tools to develop strategies for adapting the Ukrainian tourism industry to the post-war recovery processes. The research methodology is determined by integrated approaches to interpreting tourism types and the use of a complex of socio-cultural and polysystem analysis methods, which combine the method of cultural modelling, systematisation of materials and generalisation, and the comparative method. The scientific novelty of the research lies in identifying strategic priorities for ensuring the implementation of key tasks for the development of regional tourism in the context of military operations on part of the country’s territory and the expansion of tourism activities in the post-war period using mechanisms for activating types of tourism based on the identification and presentation of elements of tangible and intangible cultural heritage. Conclusions. A key factor in the successful implementation of tourism development programmes at the regional and local levels in the context of the impact of military realities in Ukraine is the development of a flexible adaptation strategy aimed at ensuring the sustainability of the tourism industry in new conditions, which can be most fully realised through the presentation of the full spectrum of traditional and modern cultural heritage; joining certified European cultural routes; developing programs and strategies for the development of specialised types of tourism at the regional and local levels, in particular gastronomic tourism.