Value Structure of the Act of Artistic Creativity

Abstract

The purpose of the article is to explain the mechanism of the creative act from the point of view of applying the methodology of the value coordinate approach, which has, in our opinion, significant heuristic potential. The research methodology is based on the concept of the value coordinate approach. For the basic distinction of the above-mentioned concepts and the structuring of value energy, moral-psychological and philosophical-anthropological (culturological) approaches were used that explain the motives of human activity. In this context, the edge of the value-phenomenological consideration is directed, first into the realm of the subconscious, and then further — outlined as a source of creativity that encourages creation. The scientific novelty of the study lies in the for the first time, the structuring of the value meanings of the actions of the act of artistic creativity was carried out from the position of the author’s concept of the research methodology. The author proposed new categories of phenomenology in the focus of philosophical thought, where ‘virtax’ corresponds to the concept of ‘noema’, and ‘visax’ corresponds to the concept of ‘noesis’. Conclusions. As a result of the conducted research, it was proved that the application of the methodology of the value coordinate approach allows for the structuring of value meanings that correspond to the set of actions of the act of artistic creativity. It was found that due to the introduction of the concept of value energy, the possibility of assimilating the reproduced codes of culture arises, which allows a person to enter its context and feel like a part of it. At the same time, the probability of its constant filtering, enrichment and destruction increases, which ultimately appears in the set of actions of its elements – personalities – as the process of its creation. In the unity of the action of these contradictory sides of one value energy ‘creative impulse’ with the use of form-forming material in the form of initial images of consciousness, the creation of history takes place in all types of activity, which in their totality form the field of realisation of creativity.