Artistic Initiatives of Public Organisations as a Tool for Forming National and Cultural Identity

Abstract

The purpose of the article is to analyse artistic initiatives of public organisations in Ukraine as an effective tool for forming national and cultural identity, to determine their role in consolidating society, preserving cultural heritage, and popularising Ukrainian values in a global context. The research methodology is based on a comprehensive approach that combines cultural and art historical analysis. Comparative historical and systemic approaches were also used. The empirical basis is the projects of Ukrainian public organisations that implement artistic programmes aimed at restoring national identity, integrating the cultural experience of regions and strengthening civic solidarity. Scientific novelty. The work first substantiates the role of artistic initiatives of public organisations as a catalyst for modern processes of cultural self-identification in the context of social transformations and war. It is proven that such initiatives are not only a form of cultural activism, but also a means of strategic communication aimed at shaping the image of Ukraine as a European cultural state. Conclusions. As a result of the study, it was established that public art initiatives play a leading role in the modern cultural creative process, as they provide a connection between art, civil society and national identity. Their activities contribute to the renewal of cultural memory, the development of creative communities, and the formation of a sense of belonging to the Ukrainian cultural space. Such initiatives integrate traditional and modern artistic practices, creating new models of representation of Ukrainian identity in the world.