Digital Photography as a Means of Creating Variable Graphic Textures in Design

Abstract

The purpose of the article is to conceptualise the specificity of digital photography as a means of creating variable graphic textures and to identify the methods and artistic-compositional possibilities of its application in the process of producing graphic design objects. The research methodology is based on the application of a range of approaches: an analytical approach, used to examine and interpret the scholarly literature relevant to the topic of the article; an interdisciplinary approach, which enabled a comprehensive analysis of the impact of the development of digital art on contemporary graphic and multimedia design and facilitated the formulation of well-grounded conclusions; and a systemic approach employing a broad spectrum of methods, including art-historical analysis, problem-oriented and project-based methods, as well as theoretical generalisation, to ensure a comprehensive analysis of the research subject. The scientific novelty of the article lies in the integrated conceptualisation of the methods and artistic possibilities of applying digital photography to the creation of textural solutions in graphic and multimedia design. Conclusions. The study demonstrates that the specificity of digital photography as a means of creating variable graphic textures in graphic and multimedia design is defined by the combination of documentary textural authenticity and a high degree of digital modifiability. This combination enables designers to preserve a connection with the material world while simultaneously generating abstract, conventional, or experimental textural structures. Digital photography proves to be an effective source of variable graphic solutions owing to its dual nature. The research identifies a range of methods and artistic-compositional possibilities for employing digital photography in the creation of variable graphic textures. The identified methods include the photographic capture of textures and textured surfaces, digital image processing techniques such as cropping, scaling, colour and contrast adjustment, layering, and fragmentation, and typographic treatment of photographic elements during their preparation for print. The artistic and compositional possibilities encompass the creation of visual depth, rhythm, spatiality, and emotional intensity within a composition; the use of photographic texture as a dominant expressive element; the application of graphic texture as a background structural layer or a means of visual accentuation; and the dynamic transformation of textural elements over time through their interaction with components of multimedia objects and animation.