Relocation and International Integration of Ukrainian Artists in 2022–2025: Challenges and Prospects of Producing

Abstract

Purpose. The article analyses the development of the Ukrainian show business during 2022–2025, focusing on the wartime transformation of the concert market, touring activity, digital integration, and cross-cultural collaborations. Methodology. The study applies content analysis of touring data from leading Ukrainian groups (DakhaBrakha, ONUKA, Kalush Orchestra), interviews with producers, analysis of regulatory documents, and a systemic-comparative approach to identify key trends such as artist relocation, charity tours, and digital producing. Scientific novelty. For the first time, the research presents an integrated model of Ukrainian show business transformation under wartime conditions as a phenomenon of cultural resilience, where touring and digital formats (online concerts, NFT, streaming) act as tools of cultural diplomacy. It defines the interrelation between artist relocation, producing models, and state regulation of international mobility. Conclusions. Ukrainian show business in 2022–2025 evolves into a dynamic platform of national identity, where art and production merge with volunteering, communication, and diplomacy. The war context shapes a new ethics of producing, based on social responsibility, international cooperation, and digital innovation.