Concert Activity of Pop Vocals in Digital Artistic Space

Abstract

The article examines the transformational processes taking place in the concert practice of modern pop vocalists under the influence of digitalisation. The purpose of the study is to comprehensively analyse the specifics of the concert activity of pop singers in the digital environment. New forms of concert practice are highlighted, in particular online concerts, streaming performances, and the use of digital audio and visual technologies in stage activities. The emphasis is on expanding the professional competencies of a pop vocalist, who in modern conditions combines performing, media, and technological skills. The research methodology is based on an interdisciplinary approach. Culturological analysis was used to study the transformation of the socio-cultural functions of a concert, and a comparative-typological method was used to compare offline and online performance formats. The work clarifies the concept of ‘digital stage image’, which is now considered not only through vocal skill, but also through the technological interaction of the artist with the virtual environment. It is proven that digitalisation changes the traditional form of pop performance, transforming the viewer from an observer into an active participant in the artistic process. The scientific novelty of the study lies in the comprehensive substantiation of the transformation of the concert activity of pop vocalists in the conditions of the modern digital artistic space. Conclusions. It is proven that the digital space has ceased to be just a means of broadcasting content, turning into a full-fledged creative platform. It is established that digitalisation expands the boundaries of the stage image of a pop vocalist, allowing the use of multimedia effects to enhance the emotional impact. Concert activity in the digital era appears as a synthetic form of art, where vocal skill depends on technological support.