Parody As An Instrument Of Communication And Self-Reflection In The Structure Of A Corporate Celebration

Abstract

The purpose of the article is to reveal the specificity of parody as an instrument of communication and self-reflection in the structure of a corporate celebration, to identify its stage, socio-psychological, and directing functions, and to outline the principles of its appropriate use within the corporate environment. The research methodology is based on a combination of art-historical, structural-functional, communicative, and sociocultural approaches, which makes it possible to consider parody as a form of comic representation of corporate reality and as a way of comprehending internal processes within the collective. Scientific novelty lies in substantiating the parodic component in a corporate celebration as a form of collective self-presentation and informal communication that contributes to identifying shared values, internal contradictions, communicative models, and mechanisms of group interaction. Conclusions. Parody in a corporate celebration is defined as an effective instrument of communication and collective self-reflection that transforms professional situations, corporate rituals, speech patterns, and behavioural models into recognizable stage material. It has been established that its functions include the activation of shared experience, the maintenance of informal dialogue, the regulation of emotional tension, the formation of a sense of belonging to the collective, and the comprehension of internal mechanisms of corporate interaction. It has been substantiated that the effectiveness of parody depends on the recognizability of the object of parody, benevolence, ethical balance, dramaturgical organization, correspondence to the festive situation, and consideration of the psychological climate of the collective. In the scenario-directing structure of a corporate celebration, the parodic component ensures the comic reinterpretation of shared experience and creates conditions for the collective’s internal dialogue concerning its own values, behavioural models, and forms of interaction.