The Modern Feature of Clip Thinking as a Factor of Influence During the Production and Operation of Performances

Abstract

The article is devoted to the peculiarities of the preparation of performances in the conditions of the spread of clip thinking among the audience in the era of Internet resources. The aim of the research is to research and analyze the theoretical material regarding the clip thinking of the modern viewer; to determine the peculiarities of working with the modern audience during the performance; to determine practical means for interaction in the conditions of digital information; to reveal the cognitive and analytical features of the modern theater audience and the work of the creative team of the theater in the conditions of the Internet era during the preparation of performances. The relevance of the research is determined by the awareness of the phenomenon of clip thinking, analysis of the impact of clip thinking, attitude towards it; is determined by the need to take into account the trend of the spread of clip thinking among the modern audience of modern Ukrainian theater, new conditions in the distribution of the latest methods and the improvement of existing ones; the need to respond in a timely manner to updates of stage equipment, especially in the era of Internet resources and Internet communication. The uniqueness of the experience of staging on a real stage, and not on a screen, also determines the relevance of the chosen research topic. The terrorist country waging war against our people uses the propagandistic influence of the negative features of clip thinking on its own citizens, also from the stage of its theaters, which requires counteraction by the modern Ukrainian theater. Research methods: chronological method to explain the origin of the clip thinking; comparative for comparative analysis; typological to identify factors and determine the features of this process; theoretical generalization for research conclusions and recommendations were defined. Scientific novelty lies in the first attempt to highlight the taking into account the phenomenon of clip thinking of the Internet generation during the preparation of performances in modern Ukrainian theater. Conclusions. The peculiarities of work on the preparation of performances for the modern Ukrainian audience in the era of the Internet and the creation of clip thinking were revealed. Practical means of using the positive feature of clip thinking for the perception of theatrical productions are proposed. The peculiarity of performance by artists in martial law is noted.