DOI: https://doi.org/10.15587/1729-4061.2019.156850

The model selection for micro and small enterprises (MSEs) for handicraft product design innovation in Malang

Mochammad Rofieq, Sudjito Soeparman, Sugiono Sugiono, Sri Herminingrum

Abstract


Micro and small enterprises (MSEs) are noted to be the important sector which plays role in economy of a country. In Indonesia, there are 62.9 million units of MSEs which consisted of 62.1 million micro enterprises and 757.090 small enterprises. All of these MSEs contributed for 57.94 % of Indonesia’s Gross Domestic Product or worth IDR 4.303 trillion, and permeate up to 110.8 million workers. Malang City is a city in Indonesia, which has a lot of MSEs that are engaged in the field of food, clothing, and various home industries producing handicrafts as souvenirs. The potential of handicrafts in this city is promising. With the locals marketizing different kinds of handicraft product themselves, it in fact eases the tourists to find handicraft products as souvenirs typical  of Malang. Typical in this sense means that handicraft products produced by the MSEs are based on the historical and cultural aspect of the city. Problems that exist were that there was no best model that could be used by the MSEs to create handicraft products identifiably typical of Malang. The aim of this study is to compare several alternatives of the structural model so that the best model can be obtained. It was done by using Partial Least Square (PLS) method in which customer needs were identified. This research gives the best structural model among the alternatives created for the MSEs so that they could design the handicraft products based on historical values, local culture and consumer needs. The designs as the innovation are products putting the word “Malang”; using the picture of “City Monument”; the image of “Lion’s Head” and “Lotus” as symbol of the city; the handicraft product must be beautiful when being enjoyed visually; it has to have sharp colors, unique and dynamic impression, functional aspect and be easy to carry

Keywords


Handicraft; Innovation; Malang City; MSEs; PLS; Product Design; Structural Model

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References


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Rofieq, M., Hariyanto, S., Wiati, N. M. (2014). Penerapan Metode Kansei Engineering Guna Mengidentifikasi Atribut Desain dalam Perancangan Souvenir Khas Malang. The University of Muhammadiyah at Surakarta. Available at: https://publikasiilmiah.ums.ac.id/handle/11617/5496


GOST Style Citations


Google Maps. Last Accessed 24.02.2019.

Akaibara O. Cari Oleh-oleh Khas Malang, Datang Saja ke PKK Corner // Ngalam. 2018. URL: https://ngalam.co/2018/02/06/cari-khas-malang-datang-saja-pkk-corner/

Timothy D. J., Wall G. Selling to tourists // Annals of Tourism Research. 1997. Vol. 24, Issue 2. P. 322–340. doi: https://doi.org/10.1016/s0160-7383(97)80004-7 

Anderson L. F., Littrell M. A. Souvenir-purchase behavior of women tourists // Annals of Tourism Research. 1995. Vol. 22, Issue 2. P. 328–348. doi: https://doi.org/10.1016/0160-7383(94)00080-8 

Kim S., Littrell M. A. Souvenir buying intentions for self versus others // Annals of Tourism Research. 2001. Vol. 28, Issue 3. P. 638–657. doi: https://doi.org/10.1016/s0160-7383(00)00064-5 

Asplet M., Cooper M. Cultural designs in New Zealand souvenir clothing: the question of authenticity // Tourism Management. 2000. Vol. 21, Issue 3. P. 307–312. doi: https://doi.org/10.1016/s0261-5177(99)00061-8 

Nagamachi M. Kansei Engineering: A new ergonomic consumer-oriented technology for product development // International Journal of Industrial Ergonomics. 1995. Vol. 15, Issue 1. P. 3–11. doi: https://doi.org/10.1016/0169-8141(94)00052-5 

Hartono M. Incorporating Service Quality Tools into Kansei Engineering in Services: A Case Study of Indonesian Tourists // Procedia Economics and Finance. 2012. Vol. 4. P. 201–212. doi: https://doi.org/10.1016/s2212-5671(12)00335-8 

xviii Abstrak Kata Kunci: Dinamika dan Kerajinan. URL: https://docplayer.info/40530151-Xviii-abstrak-kata-kunci-dinamika-dan-kerajinan.html

Strauss A., Corbin J. Basics of Qualitative Research: Grounded Theory Procedures and Techniques. Pustaka Pelajar Publisher, Yogyakarta, 2007. URL: http://library.fip.uny.ac.id/opac/index.php?p=show_detail&id=1542

Arikunto S. Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta Publisher, 2010. URL: http://library.fis.uny.ac.id/opac/index.php?p=show_detail&id=2193

Rofieq M., Hariyanto S., Wiati N. M. Penerapan Metode Kansei Engineering Guna Mengidentifikasi Atribut Desain dalam Perancangan Souvenir Khas Malang. The University of Muhammadiyah at Surakarta, 2014. URL: https://publikasiilmiah.ums.ac.id/handle/11617/5496







Copyright (c) 2019 Mochammad Rofieq, Sudjito Soeparman, Sugiono Sugiono, Sri Herminingrum

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ISSN (print) 1729-3774, ISSN (on-line) 1729-4061