Analysis of modern types and methods of universities’ information activity on the Internet
DOI:
https://doi.org/10.15587/1729-4061.2013.12360Keywords:
the Internet, Web, social communications, university, information activity, modeling processesAbstract
The issue of exploiting modern both technical and organizational methods of informational interaction with society is a topical issue for a university as the most communication-oriented institution.
Universities are those organizations with great information potential, which can be employed in information interaction with the outer world. Due to complex nature and resource structure, which can be used by universities in their information activity, efficient and comprehensive resource exploitation is possible only in case of complex usage of possible ways and types of information activity.
In the paper one of the dynamic ways of information activity, i.e. activity on the Internet, is investigated, formalization of types of this activity as a basis for further detailed description and advanced analysis is carried outReferences
- Евдокимов, Н.В. Основы контентной оптимизации. Эффективная Интернет-коммерция и продвижение сайтов в Интернет [Текст] / Н.В. Евдокимов – М.: Вильямс, 2007. – 160с.
- Вебер, Л. Эффективный маркетинг в Интернете. Социальные сети, блоги, Twitter и другие инструменты продвижения в Сети [Текст] / Л.Вебер. – М.: Манн, Иванов и Фербер, 2010. – 320с.
- Пелещишин, А.М. Позиціонування сайтів у глобальному інформаційному середовищі: Монографія [Текст] / А.М. Пелещишин.- Львів: Вид-во Національного університету "Львівська політехніка", 2007.- 258с.
- Процеси управління інтерактивними соціальними комунікаціями в умовах розвитку інформаційного суспільства: монографія [Текст] / А. М. Пелещишин, Ю. О. Сєров, О. Л. Березко, О. П. Пелещишин, О. Ю. Тимовчак-Максимець, О. В. Марковець; за заг. ред. А. М. Пелещишина. – Львів: Видавництво Львівської політехніки, 2012. – 368 с.
- Burnett G. Information Exchange in Virtual Communities: A Comparative Study [Електронний ресурс] / G. Burnett, H. Buerkle // Journal of Computer-Mediated Communication. – Volume 9, Issue 2. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2004.tb00286.x/full.
- Ших, К. Эра Facebook. Как использовать возможности социальных сетей для развития вашего бизнеса [Текст] / К. Ших – Москва: Манн, Иванов и Фербер, 2010. – 304с.
- Metz, A. The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers [Текст] / A. Metz – McGraw-Hill, 2011. – 304с.
- Shuen, A. Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. /A. Shuen – O'Reilly Media, 2008. – 266с.
- Columbus, L. Gartner's Magic Quadrant for Social CRM and the Social Enterprise. [Електронний ресурс] [Текст] / L. Columbus – Режим доступу: http://www.forbes.com/sites/louiscolumbus/2012/10/02/gartners-magic-quadrant-for-social-crm-and-the-social-enterprise/ – 12.01.2013 р. – Заголовок з екрану.
- Barab, S. A. Designing for Virtual Communities in the Service of Learning (Learning in Doing: Social, Cognitive and Computational Perspectives) / S. A. Barab, R. Kling, J. H. Gray. – Cambridge University Press, 2004. – 478 p.
- Evdokymov N. V. Osnovy kontentnoi optymizatsii. Effiekiyvnaia Internet-kommiertsyia i prodvizhenie saitov v Internet [Basics content optimization. Effective E-commerce and SEO Internet]. Williams, 2007. 160 p.
- Veber L. Effiektivnyi markietinh v Internetie. Sotsyalnyie sieti, blohi, Twitter i druhiie instrumienty prodvizheniia v Sieti [Effective Marketing on the Internet. Social networks, blogs, Twitter and other tools to promote the web]. Mann, Ivanov and Ferber, 2010. 320 p.
- Peleshchyshyn A. M. Pozytsionuvannia saitiv u hlobal’nomu informatsiinomu seredovyshchi [Positioning of Websites in the Global Information Environment]. Lviv Polytechnic National University Publishing House, 2007. 258 p.
- Peleshchyshyn A. M., Syerov Yu. O., Berezko O. L., Peleshchyshyn O. P., Tymovchak-Maksymets O. Yu., Markovets O. V. Procesy upravlinnya interaktyvnymy social’nymy komunikaciyamy v umovax rozvytku informacijnogo suspil`stva [Processes of Regulating Interactive Social Communications in the Developing Information Society]. Lviv Polytechnic National University Publishing House, 2012. 368 p.
- Burnett G. Information Exchange in Virtual Communities: A Comparative Study [Електронний ресурс] / G. Burnett, H. Buerkle // Journal of Computer-Mediated Communication. – Volume 9, Issue 2. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2004.tb00286.x/full.
- Shih C. The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audience, and Sell More Stuff. Mann, Ivanov and Ferber, 2010. 304 p.
- Metz A. The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers. McGraw-Hill, 2011. 304 p.
- Shuen A. Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. /A. Shuen – O'Reilly Media, 2008. – 266с.
- Gartner's Magic Quadrant for Social CRM and the Social Enterprise. Available at: http://www.forbes.com/sites/louiscolumbus/2012/10/02/gartners-magic-quadrant-for-social-crm-and-the-social-enterprise/ (accessed 12 January 2012).
- Barab S. A. Designing for Virtual Communities in the Service of Learning (Learning in Doing: Social, Cognitive and Computational Perspectives) / S. A. Barab, R. Kling, J. H. Gray. – Cambridge University Press, 2004. – 478 p.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2014 Роман Орестович Корж, Андрій Миколайович Пелещишин
This work is licensed under a Creative Commons Attribution 4.0 International License.
The consolidation and conditions for the transfer of copyright (identification of authorship) is carried out in the License Agreement. In particular, the authors reserve the right to the authorship of their manuscript and transfer the first publication of this work to the journal under the terms of the Creative Commons CC BY license. At the same time, they have the right to conclude on their own additional agreements concerning the non-exclusive distribution of the work in the form in which it was published by this journal, but provided that the link to the first publication of the article in this journal is preserved.
A license agreement is a document in which the author warrants that he/she owns all copyright for the work (manuscript, article, etc.).
The authors, signing the License Agreement with TECHNOLOGY CENTER PC, have all rights to the further use of their work, provided that they link to our edition in which the work was published.
According to the terms of the License Agreement, the Publisher TECHNOLOGY CENTER PC does not take away your copyrights and receives permission from the authors to use and dissemination of the publication through the world's scientific resources (own electronic resources, scientometric databases, repositories, libraries, etc.).
In the absence of a signed License Agreement or in the absence of this agreement of identifiers allowing to identify the identity of the author, the editors have no right to work with the manuscript.
It is important to remember that there is another type of agreement between authors and publishers – when copyright is transferred from the authors to the publisher. In this case, the authors lose ownership of their work and may not use it in any way.