Improving the organizational and economic support for the development of enterprises in the hospitality industry in the use of information and communication technologies

Authors

DOI:

https://doi.org/10.15587/1729-4061.2021.247943

Keywords:

hospitality industry, information and communication technologies, digitalization, business processes, millennials, hospitality development strategy

Abstract

Conceptual foundations of organizational and economic support for the development of enterprises in the hospitality industry have been developed, taking into account the level of use of information and communication technologies. It has been determined that the main results of the influence of information technologies on the hospitality industry are the optimization of business processes, as well as the transformation of the target consumer of hospitality services. The types of information and communication technologies are systematized depending on the direction of the business processes of the cycle of providing hospitality services. It has been substantiated that through the active use of information and communication technologies, hospitality industry enterprises satisfy the needs of customers in full in accordance with modern requirements. The relationship was established between the results of assessing the level of organizational and economic support for the development of information and communication technologies and the strategic choice of enterprises in the hospitality industry. Three types of strategies are identified – information expansion, improvement, retention and further development – depending on the low, medium and high level of development of information and communication technologies, respectively. The directions of increasing the level of development of information and communication technologies of the hospitality industry at different levels are proposed. The developed theoretical and methodological provisions can be useful in the formation of the concept of strategic development of the hospitality industry. The use of the proposed toolkit reflects the results, both quantitatively (increasing demand for hospitality services, improving financial performance, etc.) and in a qualitative form (improving the quality of service, creating a positive image, etc.).

Author Biographies

Iryna Petrovska, Tavriya National University named after V. I. Vernadsky

PhD, Associate Professor, Head of Department

Department of Hospitality Industry and Sustainable Development

Olha Safronova, Taras Shevchenko National University of Kyiv

Associate Professor

Department of Regional Policy

Educational and Scientific Institute of Public Administration and Civil Service

Оlena Mital, Tavriya National University named after V. I. Vernadsky

PhD, Associate Professor

Department of Hospitality Industry and Sustainable Development

Nataliia Ometsynska, Tavriya National University named after V. I. Vernadsky

Associate Professor

Department of General Engineering Disciplines and Heat Power Engineering

Volodymyr Moroz, Taras Shevchenko National University of Kyiv

Associate Professor

Department of Regional Policy

Educational and Scientific Institute of Public Administration and Civil Service

Oksana Vidomenko, National University of Food Technologies

PhD, Associate Professor

Department of Economics and Law

Iryna Lebedynets, Academician Yuriy Bugay International Scientific and Technical University, Higher Educational Institution

Senior Lecturer

Department of Marketing, International Economics and Business Administration

Antonina Shostakovska, European University

Doctor of Economic Sciences, Associate Professor, Head of Department

Department of Management and Marketing

Yuliia Maistrenko, European University

PhD, Associate Professor

Department of Management and Marketing

Oleksandr Nosyriev, National Technical University "Kharkiv Polytechnic Institute"

PhD, Associate Professor

Department of International Business and Finance

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Published

2021-12-28

How to Cite

Petrovska, I., Safronova, O. ., Mital О., Ometsynska, N., Moroz, V., Vidomenko, O., Lebedynets, I. ., Shostakovska, A. ., Maistrenko, Y., & Nosyriev, O. (2021). Improving the organizational and economic support for the development of enterprises in the hospitality industry in the use of information and communication technologies. Eastern-European Journal of Enterprise Technologies, 6(13 (114), 29–38. https://doi.org/10.15587/1729-4061.2021.247943

Issue

Vol. 6 No. 13 (114) (2021): Transfer of technologies: industry, energy, nanotechnology

Section

Transfer of technologies: industry, energy, nanotechnology

License

Copyright (c) 2021 Iryna Petrovska, Olha Safronova, Оlena Mital, Nataliia Ometsynska, Volodymyr Moroz, Oksana Vidomenko, Iryna Lebedynets, Antonina Shostakovska, Yuliia Maistrenko, Oleksandr Nosyriev

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