Formation of intellectual property commercialization strategies

Authors

DOI:

https://doi.org/10.15587/1729-4061.2024.296836

Keywords:

intellectual property, commercialization strategies, technological market, technology transfer, innovative activity

Abstract

The object of research is the process that forms strategies and methods for effective commercialization of intellectual products at industrial enterprises. The problems of introducing intellectual property objects into the economic circulation in the field of industrial production have been analyzed. The most important of them are economic and managerial problems, which consist in the lack of necessary funding and are determined by the difficulty of assessing the market competitiveness of an intellectual product. Special attention was paid to market, technical-technological, and legal problems, the presence of which inhibits the development of the technological market and significantly affects the efficiency of intellectual and innovative activities. The presence of these problems predetermined the main goal of the study – to devise methods and strategies for the commercialization of intellectual property objects.

Three basic strategies for the commercialization of intellectual products have been studied: the strategy of promoting an intellectual product, the strategy of diffusion of innovations, and the strategy of accumulating maximum income. Based on them, an integrated strategy for the commercialization of intelligent products for enterprises of the machine-building industry, which is oriented towards achieving the goals of maximizing the economic and social effect of the production of an intelligent product, was formed and substantiated. The main component of an integrated strategy is an organizational mechanism that provides investment support for innovative activities and scientific and consulting support for an intellectual product.

The research results could be used to form programs of intellectual and innovative activity of industrial enterprises and would serve as a basis for further scientific research on these issues

Author Biographies

Petro Pererva, National Technical University «Kharkiv Polytechnic Institute»

Doctor of Economic Sciences, Professor, Head of Department

Department of Business Economics and International Economic Relations

Andrii Ievsieiev, National Technical University «Kharkiv Polytechnic Institute»

Postgraduate Student

Department of Business Economics and International Economic Relations

Mariya Maslak, National Technical University «Kharkiv Polytechnic Institute»

PhD, Associate Professor

Department of Business Economics and International Economic Relations

Maksym Tkachov, National Technical University «Kharkiv Polytechnic Institute»

PhD, Associate Professor

Department of Law

Nadiya Tkachova, National Technical University «Kharkiv Polytechnic Institute

PhD, Associate Professor

Department of Marketing

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Formation of intellectual property commercialization strategies

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Published

2024-02-28

How to Cite

Pererva, P., Ievsieiev, A., Maslak, M., Tkachov, M., & Tkachova, N. (2024). Formation of intellectual property commercialization strategies. Eastern-European Journal of Enterprise Technologies, 1(13 (127), 80–91. https://doi.org/10.15587/1729-4061.2024.296836

Issue

Vol. 1 No. 13 (127) (2024): Transfer of technologies: industry, energy, nanotechnology

Section

Transfer of technologies: industry, energy, nanotechnology

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Copyright (c) 2024 Petro Pererva, Andrii Ievsieiev, Mariya Maslak, Maksym Tkachov, Nadiya Tkachova

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