Diagnosing category management in a pharmacy retail chain

Authors

DOI:

https://doi.org/10.15587/1729-4061.2024.298093

Keywords:

assortment management, organizational model, product category, pharmaceutical practice, business model, category management, MARS profile

Abstract

The object of this study is the growing interest of the target audience in the introduction of category management tools to the business processes of pharmacy retail. In pharmaceutical practice, the methodical toolkit for the study of the category management system is not sufficiently widely presented. That is why, using the theoretical and methodological basis and conceptual principles of product category management, the evaluation methodology of the MARS Category Management Profile was devised.

The purpose of the work is to introduce new approaches to the formation and management of the pharmacy assortment based on the concept of category management and to determine ways to increase the level of efficiency of its work.

As a result of the research, the quantitative value of the existing and optimal result of category management in the network of pharmacies was determined. The calculations show that in the current state the goal orientation is 36 points, and in the optimal state this characteristic will be equal to 27 points, while the analysis orientation is 21 and 28 points, respectively. It has been established that categorical management is focused precisely on the analysis and adherence to research tools, and not on the uncontrolled achievement of the goal.

The proposed organizational model of functional interaction of specialists in pharmacy retail could ensure the implementation of principles and the performance of complex tasks facing the category manager. The described components of the MARS category management profile will be used in practice to improve approaches to planning, information and analytical support, and control over the main management processes of the enterprise under study. This could avoid disagreements between management and medical specialists

Author Biographies

Yuliia Biliavska, State University of Trade and Economics

PhD, Associate Professor

Department of Management

Yevgeny Romat, Taras Shevchenko National University of Kyiv

Doctor of Science of Public Administration, Professor

Educational and Scientific Institute of Journalism

Valentyn Biliavskyi, National Aviation University

PhD, Associate Professor

Department of Management of Foreign Economic Activities of Enterprises

Olena Sydorenko, State University of Trade and Economics

Doctor of Technical Sciences, Professor

Department of Economics and Competition Policy

Tetiana Ostapenko, National Aviation University

Doctor of Economic Sciences, Associate Professor, Head of Department

Department of Management Technologies

The Educational and Scientific Institute of Continuing Education

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Diagnosing category management in a pharmacy retail chain

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Published

2024-02-28

How to Cite

Biliavska, Y., Romat, Y., Biliavskyi, V., Sydorenko, O., & Ostapenko, T. (2024). Diagnosing category management in a pharmacy retail chain. Eastern-European Journal of Enterprise Technologies, 1(13 (127), 22–32. https://doi.org/10.15587/1729-4061.2024.298093

Issue

Vol. 1 No. 13 (127) (2024): Transfer of technologies: industry, energy, nanotechnology

Section

Transfer of technologies: industry, energy, nanotechnology

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Copyright (c) 2024 Yuliia Biliavska, Yevgeny Romat, Valentyn Biliavskyi, Olena Sydorenko, Tetiana Ostapenko

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