THE EXPERIENCE FOR THE IMPLEMENTATION OF STRATEGIC MARKETING RESEARCH WITH THE USE OF METHODOLOGY FORESIGHT IN UKRAINE

Authors

  • Тетяна Костянтинівна Кваша Ukrainian Institute for Scientific, Technical and Economic Information 180, Gorky Str., Kyiv, Ukraine, 03680, Ukraine
  • Тетяна Василівна Писаренко Ukrainian Institute for Scientific, Technical and Economic Information 180, Gorky Str., Kyiv, Ukraine, 03680, Ukraine

DOI:

https://doi.org/10.15587/1729-4061.2013.6761

Keywords:

strategic marketing research, Forsyth, priority directions of scientific and technological activities, critical technology.

Abstract

The article is devoted to problem of strategic marketing research application using Foresight methodology based on a method of target panels for scientific and technological development forecasting and determination a priority areas of scientific researches and developments in Ukraine. The research is aimed at determination the list of critical technologies and promising directions of high technologies development on the grounds of expert judgements.

In the article there are provided a methodological approach to the researches and its results – comparative positions of Ukraine relative to other countries concerning developed high technologies in accordance with priority areas of scientific researches, “Experts of Ukraine” and “High Technologies” data bases, list of crucial technologies for Ukraine that became determinative for forming the priority areas of scientific and technological development in the medium-term prospect.

The article authors conclude about necessity of permanent Foresight researches that is especially urgent in crisis period and in time of technological setup change. 

Author Biographies

Тетяна Костянтинівна Кваша, Ukrainian Institute for Scientific, Technical and Economic Information 180, Gorky Str., Kyiv, Ukraine, 03680

Head of Department of forecasting and analysis support for innovation

 

Тетяна Василівна Писаренко, Ukrainian Institute for Scientific, Technical and Economic Information 180, Gorky Str., Kyiv, Ukraine, 03680

PhD, Deputy Director for Science

References

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Published

2013-02-10

How to Cite

Кваша, Т. К., & Писаренко, Т. В. (2013). THE EXPERIENCE FOR THE IMPLEMENTATION OF STRATEGIC MARKETING RESEARCH WITH THE USE OF METHODOLOGY FORESIGHT IN UKRAINE. Eastern-European Journal of Enterprise Technologies, 1(10(61), 105–109. https://doi.org/10.15587/1729-4061.2013.6761

Issue

Vol. 1 No. 10(61) (2013): Integrated strategic management, project management and software development companies and territories

Section

Integrated strategic management, project management and software development companies and territorial

License

Copyright (c) 2014 Тетяна Костянтинівна Кваша, Тетяна Василівна Писаренко

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