Model of the informational environment of the virtual community
DOI:
https://doi.org/10.15587/1729-4061.2014.21867Keywords:
social networks, virtual communities, information environment, discussions, content, modelAbstract
The environment, in which virtual communities in social networks function, is analyzed in the paper, and it was found that it corresponds to the information environment properties and functions. Thus, virtual community information environment consists of external and internal information environment.
Virtual community information environment model, created using social networking services, consisting of external and internal information environment models is proposed. The virtual community internal information environment model is detailed, and a vector-space model of the virtual community for analyzing its structure and content is built.
Methods for determining the virtual community key features, namely the centroids of virtual community and discussion, the compliance measure of thematic direction of messages in the discussion and the matrix of relations between discussions in the virtual community that characterize internal information environment structure and virtual community content and are essential for the information environment formation, are developed.
The developed external and internal information environment models and virtual community key features identifying methods are the basis for further studies of the virtual community functioning process taking into account the content, the number of virtual community participants and the structure of relations between elements (discussions) in the virtual community.References
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