Functional model of the system promotion affiliate program in partner networks
DOI:
https://doi.org/10.31498/2225-6733.34.2017.105914Keywords:
affiliate program, internet marketing, business process, conversion, webmaster, advertising campaignAbstract
Structural analysis of business processes in promoting affiliate programs in the advertisement network has been done. Processes are considered according to the IDEF0 methodology. The viewpoints of advertisers, webmasters and marketers greatly experienced in affiliate marketing have been taken into account. A virtual company and the business process in it (affiliate program publication and selection, comparative analysis of the affiliate program, advertisement program start, summing up and effectiveness analysis of the affiliate program)is the subject of the research. The basic and additional characteristics of the affiliate program must be considered for its effective promotion. The basic characteristics are: description, the main goal, advertiser’s commission for successful operations, test period duration, type of traffic, advertisement materials, targeting. The additional characteristics are: rated online resource, which provides goods or services as compared to the analogues, ranking by country, ranking by category, time spent on making up the internet website, number of the online resource pages, the percentage of visitors who leave the website directly at the entrance page or look through not more than one site, the visitors country of residence, the source of the traffic used by the visitors, the keywords, from which the social networking resources visitors come, interests of the visitors, Internet resources analogues, relating to Internet resource Mobile Apps. The criteria of evaluation the effectiveness of affiliate programs and advertising in general have been introduced: effective number of visitors (visitor becomes effective after the goal, an action), target number of the visitors, costs of advertising, conversion, profit and return on investmentReferences
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References:
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Heitzman A. Seven Best Affiliate Marketing Promotional Methods. Available at: http://www.highervisibility.com/7-best-affiliate-marketing-promotional-methods/ (accessed 07 March 2017). (Eng.)
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-the-value-of-affiliate-marketing-today/ (accessed 28 March 2017). (Eng.)
Phan H.G. A technical practice of affiliate marketing. Case study: coLanguage and OptimalNachhilfe. Lahti, Lahti University of Applied Sciences Publ., 2015. 49 p. (Eng.)
Duffy D. Affiliate marketing and its impact on e-commerce. Journal of Consumer Marketing, vol. 22, iss. 3, 2005, pp.161-163. (Eng.)
Agraval H. Amazon Affiliate Program – A Beginner’s Guide. Available at: https://www.shoutmeloud.com/how-to-make-money-with-amazon-affiliate-program.html (accessed 28 February 2017). (Eng.)
Milanov D., Ivković M. Affiliate Internet marketing: Concept and Application Analysis. 2010 International Conference on Education and Management Technology (ICEMT 2-4 Nov. 2010). Cairo, Egypt, 2010. pp. 319-323. (Eng.)
Edelman B., Brandi W. Risk, Information, and Incentives in Online Affiliate Marketing. Journal of Marketing Research, 2015, no. 1, pp. 1-12. (Eng.)
Snyder P., Kanich С. Characterizing fraud and its ramifications in affiliate marketing networks, Journal of Cybersecurity, vol. 2, no. 1, 2016, pp. 71-81. (Eng.)
Hourigan M. History of Affiliate Marketing [INFOGRAPHIC]. Available at: http://blog.shoeboxed.com/history-of-affiliate-marketing-infographic/ (accessed 28 March 2017). (Eng.)
Prussakov G. British Affiliate Marketing Comprises 6% of UK Internet Economy. Available at: http://www.amnavigator.com/blog/2013/01/22/british-affiliate-marketing-comprises-6-of-uk-internet-economy/ (accessed 28 March 2017). (Eng.)
Samosseiko D. The partnerka – What is it, and why should you care? Virus Bulletin Conference, 2009, pp. 115-120. (Eng.)
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