POST FOLKLORE AS A PHENOMENON OF MODERN COMMUNICATION PRACTICES

Abstract

The objective of this paper is to study post folklore as a phenomenon intermediated by the modern communication practices. Methodology of the research lies in the applying of general scientific principle of objectivity, culturological, structural semantic and analytical methods to research post folklore as a phenomenon shaped by daily communication practices belonging to the type of social practices conditioned by the evolution of information technologies and communication means and facilities. Scientific novelty of this paper lies in the cohesion between modern communication practices as the key factor and the origin and development of Web-based post folklore texts. Conclusions. Based on the research findings, it was discovered that modern Web-based post folklore is primarily connected with its perception as a communication system, which basis is formed by messages and senses. Responding to socially significant events of current interest and in tune with the collective consciousness of the contemporaries, post folklore works act as means of objectivation of the world in certain categories and images that can appeal to the symbolic and sign nature of various cultures present in the daily socialisation space both at the intellectual and mundane levels. The post folklore, born and circulated in the internet space, reflects those trends of public consciousness that dominate it in the given period. The use of folklore forms of the past and resorting to the meta-language is spontaneous and, sometimes, is of an entertaining nature. In perceiving the reality Web users tend to use folklore forms, which intrinsic metaphoricity enables anonymous creators of internet folklore impart general significance to the up-to-date events.