INFLUENCE OF THE INFORMATION AND COMMUNICATION ENVIRONMENT ON THE AXIOSPHERE OF A SOCIETY

Abstract

Purpose of Research. The purpose of the research is to study the influence of the information and communication environment on the functioning of the axiosphere of the modern society. Methodology. The methodology of the research consists of the analytical, semiotic and culturological methods, which are used to study the axiological component of the communication process, the role of mass media in the broadcasting values in modern societies and its influence on the functioning of the axiosphere. Scientific Novelty. The scientific novelty of the work is to reveal the axiological component of the communicative environment and its influence on the axiosphere of a society. The author shows the positive and negative consequences of this process. Conclusions. Thus, the author states that the information and communication technologies, based on digital reproduction of information, have led to cardinal transformations of all spheres of human life in the practical mode as well as axiological one. Both of them have stimulated the transformations of our understanding of values. So, information is the main value in the information and communication environment. Forming a special information space, the media represent the values of society and influence on individuals in the axiological context.