The Influence of Popular Culture on the Socialisation of the Individual: Analysis of Theories
DOI:
https://doi.org/10.32461/2226-3209.1.2026.356212Keywords:
popular culture, socialisation of personality, identity, interpretation, comics, popular musicAbstract
The purpose of the research is to analyse existing theories in cultural studies regarding the influence of popular culture on the socialisation of the individual. The research methodology is based on a philosophical-anthropological approach and systematic-analytical analysis, which made it possible not only to analyse existing theories regarding the influence of popular culture on the formation of identity and socialisation of the individual, but also to identify the positive and negative consequences of its influence. Scientific novelty lies in the conceptualisation of the problem of the influence of popular culture on the socialisation of the individual. Conclusions. One of the most important ways in which popular culture influences society is through its ability to shape the beliefs and views of its audience. Popular culture plays a dual role: on the one hand, it unites society by offering a common language and entertainment, and on the other, it socialises by influencing the worldview and values of consumers. The level of influence that popular culture has on a person depends on the person themselves, their maturity, values, and ability to think critically. Popular culture acts as a filter that influences how people perceive themselves and the world. This interaction is two-way, and the strength of the influence depends on individual perception.
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