The Impact of Tiktok Trends on Popularisation of Popular Vocal Art in the 21st Century

Abstract

The purpose of the study is to identify the characteristics of the influence of TikTok trends on the process of popularising pop vocal art in the 21st century. The methodology is based on a comprehensive approach that combines several research methods. In particular, it uses cultural analysis, which is necessary to consider the TikTok platform as a phenomenon of contemporary mass culture; a comparative method, which allows us to compare traditional forms of popularising pop vocals with 21st-century digital practices; and content analysis, which is used to study popular videos with pop vocal elements on TikTok in detail, particularly in the Ukrainian and European segments of this platform. The scientific novelty of the study lies in the systematic analysis of the influence of TikTok trends on the development and popularisation of pop vocal art in the context of contemporary European and Ukrainian musical culture. Conclusions. The study found that TikTok, as a phenomenon of 21st-century digital culture, has a significant impact on the process of popularising pop vocal art, changing both the ways in which music is perceived and the mechanisms of creative self-realisation of performers. The platform is a powerful tool for democratising the musical space, as it provides direct contact between the artist and the audience without the mediation of traditional media. TikTok trends are shaping new stylistic and aesthetic benchmarks in vocal art-shortening musical fragments, emphasising emotional expression, and focusing on the visual component of performance. For Ukrainian pop music, this network has become an important platform for cultural communication, thanks to which contemporary performers are integrating into the European musical context while preserving their national identity.