Концепція створення та розвитку сучасних інформаційних систем маркетингу підприємств
DOI:
https://doi.org/10.15587/1729-4061.2009.20213Keywords:
systems approach, informative systems of marketing, the Internet of technologyAbstract
Some conception of systems approach to creation of the modern informative systems of marketing (ISM) of enterprises is considered, which takes into account the mnogotselevoe direction ISM and their kommunikativnoe setting. The ground of principles of construction of facilities of the conceptual complex mnogotselevoy functional architecture ISM with the use of modern facilities of Internettechnologies is foreseen.
References
- Котлер Ф. Основы маркетинга. Москва. Издательство «Прогресс», 1991
- Оксанич А.П., Петренко В.Р., Костенко О.П. Інформаційні системи і технології маркетингу: Навч. посіб. – К.: «Видавничий дім «Професіонал», 2008. – 320 с.
- Голубков Е.П. Маркетиновые исследования: теория, методология и практика. - М.: Издательство “Финпресс”, 1998. – 416 с.
- Задоров В.Б. Системний аналіз об’єктів та процесів: технологічні основи: Навчальний посібник – К: КНУБА, 2003. – 276 с.
- Задоров В.Б. Основи системного аналізу об’єктів і процесів комп’ютеризації (функціонально-технологічний підхід). Частина 1. Введення до проблематики системного аналізу організаційних антропогенних систем (на прикладі інформаційних технологій бізнес-систем): Конспект лекцій. К: КНУБА, 2000. – 95 с.
- Калянов Г.Н. CASE-технологии. Консалтинг в автоматизации бизнес-процессов. – 3-е изд. – М.: Горячая линия – Телеком, 2002. – 320 с.
- Минин А. Сайт как инструмент маркетинга (http://www.infosky.ru/content/view/29/85/).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2014 Катерина Іванівна Київська, В’ячеслав Борисович Задоров
This work is licensed under a Creative Commons Attribution 4.0 International License.
The consolidation and conditions for the transfer of copyright (identification of authorship) is carried out in the License Agreement. In particular, the authors reserve the right to the authorship of their manuscript and transfer the first publication of this work to the journal under the terms of the Creative Commons CC BY license. At the same time, they have the right to conclude on their own additional agreements concerning the non-exclusive distribution of the work in the form in which it was published by this journal, but provided that the link to the first publication of the article in this journal is preserved.
A license agreement is a document in which the author warrants that he/she owns all copyright for the work (manuscript, article, etc.).
The authors, signing the License Agreement with TECHNOLOGY CENTER PC, have all rights to the further use of their work, provided that they link to our edition in which the work was published.
According to the terms of the License Agreement, the Publisher TECHNOLOGY CENTER PC does not take away your copyrights and receives permission from the authors to use and dissemination of the publication through the world's scientific resources (own electronic resources, scientometric databases, repositories, libraries, etc.).
In the absence of a signed License Agreement or in the absence of this agreement of identifiers allowing to identify the identity of the author, the editors have no right to work with the manuscript.
It is important to remember that there is another type of agreement between authors and publishers – when copyright is transferred from the authors to the publisher. In this case, the authors lose ownership of their work and may not use it in any way.
