Precautions 6A's model for evaluating the effectiveness of advertising campaigns project an example of a set of students to universities

Authors

  • Ганна Генадіївна Оборська Одеський національний політехнічний університет, просп. Шевченко 1, г. Одеса, Ukraine

DOI:

https://doi.org/10.15587/1729-4061.2011.2411

Keywords:

Advertising project, laws of project management

Abstract

In the article it is suggested to estimate efficiency of management advertising projects not only after end-point but also on that as far as methods and mechanisms of realization of projects answer the basic laws of project management. It scientific position is confirmed on the example of project of publicity actions for bringing in of university entrants

Author Biography

Ганна Генадіївна Оборська, Одеський національний політехнічний університет, просп. Шевченко 1, г. Одеса

Асистент кафедри «Управління системами БЖД»

References

  1. Вайсман В.А. Теория проектно-ориентованого управления: обоснование закона Бушуева С.Д. [Текст] / Вайсман В.А., Гогунський В.Д., Руденко С.В. // Наук. записки Міжнар. гуманіт. ун-ту : Зб. / Під. ред. д.т.н. проф. Рибака А.І. – Одеса : Міжнар. гуманіт. ун-т, 2009. – Вип. 16. : Серія „Управління проектами та програмами”. – С. 9-13.
  2. Гогунский В.Д. Основные законы проектного менеджмента / Гогунский В.Д., Руденко С.В [Текст] // Матеріали IV міжнар. конф. : «Управління проектами: стан та перспективи». – Миколаїв : НУК, 2008. – С. 37-40.
  3. Оборская А.Г. Методика определения результативности рекламного проекта [текст] / Оборская А.Г.// Восточно-европейский журнал передових технологий. – № 1/3(43). – Харьков : Техноцентр, 2010. – С. 32-34.
  4. Бондарь В.И. Проявление закона Кошкина К.В. в безнадежных проектах: признаки, свойства, результаты [Текст] // Бондарь В.И., Гогунский В.Д. // „Управління проектами: стан та перспективи” : Матеріали міжнар. наук.-практ. конф. – Миколаїв : НУК, 2009. – С. 111-112.

Downloads

How to Cite

Оборська, Г. Г. (2012). Precautions 6A’s model for evaluating the effectiveness of advertising campaigns project an example of a set of students to universities. Eastern-European Journal of Enterprise Technologies, 1(7(49), 48–50. https://doi.org/10.15587/1729-4061.2011.2411

Issue

Vol. 1 No. 7(49) (2011): Integrated strategic management, project management and software development companies and territories

Section

Integrated strategic management, project management and software development companies and territorial

License

Copyright (c) 2014 Ганна Генадіївна Оборська

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The consolidation and conditions for the transfer of copyright (identification of authorship) is carried out in the License Agreement. In particular, the authors reserve the right to the authorship of their manuscript and transfer the first publication of this work to the journal under the terms of the Creative Commons CC BY license. At the same time, they have the right to conclude on their own additional agreements concerning the non-exclusive distribution of the work in the form in which it was published by this journal, but provided that the link to the first publication of the article in this journal is preserved.

A license agreement is a document in which the author warrants that he/she owns all copyright for the work (manuscript, article, etc.).
The authors, signing the License Agreement with TECHNOLOGY CENTER PC, have all rights to the further use of their work, provided that they link to our edition in which the work was published.
According to the terms of the License Agreement, the Publisher TECHNOLOGY CENTER PC does not take away your copyrights and receives permission from the authors to use and dissemination of the publication through the world's scientific resources (own electronic resources, scientometric databases, repositories, libraries, etc.).
In the absence of a signed License Agreement or in the absence of this agreement of identifiers allowing to identify the identity of the author, the editors have no right to work with the manuscript.
It is important to remember that there is another type of agreement between authors and publishers – when copyright is transferred from the authors to the publisher. In this case, the authors lose ownership of their work and may not use it in any way.