Financial feasibility: developing and commercializing Turmeric Kombucha with the business model canvas

Authors

DOI:

https://doi.org/10.15587/1729-4061.2024.308550

Keywords:

business model canvas, commercialization, financial feasibility, scale up, Turmeric Kombucha

Abstract

Turmeric Kombucha, a fermented drink combining the anti-inflammatory properties of turmeric, represents a promising product of functional beverage market. In order to successfully bring Turmeric Kombucha to market, it is essential to evaluate its commercialization potential. This involves assessing the Business Model Canvas (BMC) and financial feasibility metrics. This study aims to determine the feasibility and strategies for successfully commercializing Turmeric Kombucha for development a business plan with scale up the production of Turmeric Kombucha. The result indicate that Turmeric Kombucha has a viable business model with 9 elements.

Based on financial shows that Net Present Value (NPV) of $ 13,405,417.62, an Internal Rate of Return (IRR) of 71.42 %, a Payback Period (PP) of 0.59 years, and Break-Even Point (BEP) metrics of 3,173 units and $ 4,914.46. The analysis shows strong financial viability and significant growth potential for Turmeric Kombucha, supported by sustainable and efficient supply chain partnerships. The features and characteristics of the obtained results in this study, namely:

a) high consumer interest from health-conscious individuals over 18 years old;

b) health benefits of Turmeric Kombucha include hepatoprotective, immunomodulatory, antidiabetic, and antioxidant properties;

c) key resources include efficient production processes, user-friendly equipment, and adequate human and financial resources.

The practical application of these results involves strategies for scale up of market expansion, quality standardization, and supply chain enhancement. Customer relationships are fostered through direct and indirect distribution channels such as marketplaces, word-of-mouth, and retail stores.

Author Biographies

Siti Asmaul Mustaniroh, Universitas Brawijaya

Associate Professor

Department of Agroindustrial Technology

Elok Zubaidah, Universitas Brawijaya

Professor

Department of Food Technology and Biotechnology

Wendra Gandhatyasri Rohmah, Universitas Brawijaya

Lector

Department of Agroindustrial Technology

Maharani Pertiwi Koentjoro, Universitas Brawijaya

Assistant Professor

Laboratory of Integrated Science and Technology

Nadya Prabaningtias, Universitas Brawijaya

Postgraduate Alumnae

Department of Agroindustrial Technology

Ayillah Malicha Sofia Alfan, Universitas Brawijaya

Undergraduate Student

Department of Food Technology and Biotechnology

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Financial feasibility: developing and commercializing Turmeric Kombucha with the business model canvas

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Published

2024-10-31

How to Cite

Mustaniroh, S. A., Zubaidah, E., Rohmah, W. G., Koentjoro, M. P., Prabaningtias, N., & Sofia Alfan, A. M. (2024). Financial feasibility: developing and commercializing Turmeric Kombucha with the business model canvas. Eastern-European Journal of Enterprise Technologies, 5(13 (131), 86–96. https://doi.org/10.15587/1729-4061.2024.308550

Issue

Vol. 5 No. 13 (131) (2024): Transfer of technologies: industry, energy, nanotechnology

Section

Transfer of technologies: industry, energy, nanotechnology

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Copyright (c) 2024 Siti Asmaul Mustaniroh, Elok Zubaidah, Wendra Gandhatyasri Rohmah, Maharani Pertiwi Koentjoro, Nadya Prabaningtias, Ayillah Malicha Sofia Alfan

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